Name one of the types of evidence needed to support your reasoning.
Facts, Examples, Opinions, Statistics
100
Which type of survey question allows respondents to answer in their own words?
Open-ended question
100
A ______________ is a statement with which you want your audience to agree.
Proposition
100
________ is the term used by Aristotle to refer to appeals to emotion.
Pathos
100
What type of motivation uses fear appeals?
Negative motivation
200
A ________ is false reasoning that occurs when someone attempts to persuade without adequate evidence or with arguments that are irrelevant or inappropriate.
Fallacy
200
________________ are statistics on audience characteristics such as age, race, and gender.
Demographics
200
What is the name of the theory that states that people can be persuaded by logical arguments or peripheral strategies such as catchy music?
The elaboration likelihood model of persuasion
200
The term for the process of discovering the available means of persuasion.
Rhetoric
200
The specific purpose "to persuade my audience that bicycle riding is the ideal form of land transportation" would be for a speech of what type of proposition: fact, value, or policy?
Value
300
A person who reaches a conclusion from too little evidence or nonexistent evidence is making a _______ __________.
Hasty generalization
300
A person's perceived importance and influence based on such factors as income, occupation, and educational level is known as their __________ ___________
Socioeconomic status
300
Persuasion is the process of changing or reinforcing ________, _____________, _____________, or ___________.
Attitudes, beliefs, values, or behaviors
300
The perception of your credibility that your audiences forms as you present yourself and your message is known as _______ __________
Derived credibility
300
________ is a formal system of rules for making inferences.
Logic
400
When you present a conclusion that does not logically relate to or follow from the previous idea or conclusion, you are committing what fallacy?
Non sequitur
400
Believing that your own culture is far superior to every other culture is known as ___________.
Ethnocentrism
400
The sense of mental discomfort that prompts a person to change when new information conflicts with previously organized thought patterns is known as _______ ________.
Cognitive dissonance
400
What are the third and fourth steps in the motivated sequence?
3. Satisfaction; 4. Visualization
400
If the word "_________" appears in a proposition, then you know it's probably a proposition of policy.
Should
500
This type of reasoning is based on an argument comprised of a major premise, a minor premise, and a conclusion.
Deductive reasoning
500
When a speaker explores an audience's attitudes toward a topic, purpose, and speaker, he or she is doing a _________ _________ __________.
Psychological audience analysis
500
Name four of the five levels of the hierarchy of needs.