Regional Auto Trends
Known as the "#1 lease market in the U.S.," this metro area consistently sees the highest percentage of drivers opting for short-term luxury contracts over long-term ownership.
What is Miami?
When auditing a BDC's "talk time," a consultant looks for this trend: longer calls are typically positive for Sales, while shorter, more efficient calls are the benchmark for this specific department.
What is Fixed Ops (or Service Department)?
This viral 2021 social media trend exploited a lack of engine immobilizers in certain 2011–2021 models, allowing thieves to start the vehicles using only a screwdriver and a USB cable.
What is the Kia Challenge (or "Kia Boys" scandal)?
Mentioned by Bo earlier this year, this is the process of improving a website's overall design, function, and processes to increase the percentage of visitors who become leads, set appointments, and then show up.
What is CRO (Conversion Rate Optimization)?
This Swedish brand, whose name is Latin for "I roll," is world-renowned for inventing the three-point seatbelt in 1959.
What is Volvo?
Due to heavy commercial and fleet demand, this specific vehicle lineup remains the #1 seller in the North American market, totaling over 800,000 units sold in 2025 alone.
What is the Ford F-Series?
Typically, the Click Here internal benchmark for appointment set rate.
What is 35%?
Following years of consumer confusion and a 54% drop in sales, Jeep officially announced it would discontinue this specific nameplate for the 2026 model year.
What is the Wagoneer?
This marketing philosophy ensures that dealership ads are consistently visible year-round rather than being dark & waiting for offers to be released.
What is an Always On Strategy?
Although it’s a European luxury giant today, this brand’s logo—a blue and white "target"—actually represents the colors of the Free State of Bavaria.
What is BMW?
This state's Air Resources Board is currently embroiled in legal battles that could determine whether regional emissions standards can remain stricter than federal U.S. law in 2026.
What is California?
This "jargon term" can happen if a dealership increases its lead volume without hiring more staff.
What is Cherry Picking easier leads?
This 1970s Ford subcompact became notorious for fuel tank explosions in rear-end collisions.
What is the Ford Pinto?
This platform is used to track organic rankings by queries and search terms, allowing our SEO team to know what keywords to focus in on with content creation.
What is SEMRush?
Ferruccio, the founder of this supercar company, originally built tractors and only started making cars to spite his rival after a dispute over a clutch.
What is Lamborghini?
In 2025, this automotive brand boasts the largest physical footprint in Louisiana with 50 different locations across 47 cities.
What is Chevrolet?
This person was the first member of CHD's current marketing coordinator team.
Who is Victoria Montgomery?
This massive 2015 scandal involved an automaker using "defeat device" software to cheat emissions tests, allowing diesel cars to emit up to 40 times more pollution than legally allowed.
Who is Volkswagen?
This is the first thing to do / process to follow when a dealer reports that "all leads are down this month compared to last month."
What is a CRM Audit?
This Chevrolet model (and Police cruiser staple) was the last American car to be sold with a factory-installed cassette tape player, finally removing it in 2011.
What is the Crown Victoria?
As of early 2026, this Japanese brand maintains the industry's lowest inventory with a combined average of just 30 days' supply, while this manufacturer sits at the opposite extreme with a massive 143-day supply.
(both brands)
What are Toyota and Lexus (Lowest) and Volkswagen (Highest)?
This is the typical Close Rate benchmark from internet leads.
What is 10%-12%?
In late 2024, this legendary automaker deleted its entire social media history to launch a radical "Copy Nothing" rebrand that ditched its iconic "Growler" logo and featured an ad with zero cars, leading to a 97.5% collapse in European sales by April 2025.
What is Jaguar?
This report is the gold standard for competitive consulting; it shows a dealer exactly which zip codes they are losing market share in for specific models, allowing for hyper-targeted 'conquest' campaigns.
What is a Cross-Sell Report?
This Swedish hypercar brand’s Jesko Absolut holds a theoretical top speed record of over 310 MPH, though it is still seeking a long enough road to prove it officially.
What is Koenigsegg?