Pictograms
This is where pictograms originated.
What is cave drawings?
The space between letters
This is the uniquely set and arranged more dynamic typeface of the name of the organization.
What is logotype?
This set of colors sets a tone of nostalgia.
What is Neutral colors?
Theory of Gestalt
What is a whole is greater than the sum of its parts?
Image that represents a concept or idea
What is an ideogram?
What is sans serif?
This is the correct approximate proportion of the type vs. graphic for a trademark.
What is 50/50?
A less intense color that shows intensity and warm.
What is orange?
When depth is shown on a flat surface.
What is perspective?
Egyptian hieroglyphics and even Chinese characters
What are logograms?
The height of the capital letter in a particular font
What is the Cap Height?
A fully, legally protected symbol of a company?
What is a registered trademark?
Another word for “color.”
What is Hue?
One’s mind fills in the gaps to complete an image.
What is closure?
What is restrooms, road signs, buildings, direction signs?
The space measured from the baseline of one line of text to the next baseline
What is leading?
These are the traits of an effective trademark.
What is two colors & simplistic?
Color created when you mix 1 primary color and 1 corresponding secondary color
What is a tertiary color?
The type of font class is characterized by flat, thin, horizontal serifs, vertical axis of stress & dramatic different between thin and thick strokes.
What is Modern?
These are how pictograms are used.
What is identify, provide unity & give direction or warning?
Number of points in a pica.
What is 12?
This principle of Gestalt states that objects that are close together are perceived as a group, even if they differ in color, size, or shape
What is proximity?
Red, green, and blue
What are light primary colors?
Color combinations that have enough contrast to make layered elements clearly distinguishable to those deficient in color vision.