Deceptive Marketing
What is deceptive marketing?
Marketing that tricks or misleads people
What is a budget?
A plan for how to spend and save your money
What emotion do many ads try to make you feel?
like you're missing out, happy or excited, or rushed
What does it mean to save money?
To set money aside without spending it, often in a bank.
Name a type of financial asset you can invest in.
Stocks, bonds, or certificates of deposit (CDs).
Why do companies use irregular pricing?
It makes the price seem cheaper than it is
Why is it important to track your spending?
So you know where your money goes and can make smart decisions.
What’s a visual trick that snack bars use to seem more appealing?
More color or Brighter packaging
What does it mean to invest money?
To use money with the goal of generating a profit
What is a tangible asset?
A physical item (Examples: watches or gold)
What psychological trick does leftover currency cause?
It pressures people to spend more to avoid wasting money
What does the “50/30/20 rule” refer to in budgeting?
50% needs, 30% wants, 20% savings/debt repayment.
Why do ads often show kids having fun?
To make you want to join in and feel included
Which has more risk: saving or investing?
Investing has more risk.
Is real estate an investment or a saving?
Its an investment!
What is a “limited time” tactic companies use?
They make a fake sense of urgency to rush purchases
What’s an example of a fixed expense vs. a variable expense?
Possible Answers: Fixed - Rent, Variable - Food or entertainment.
What does music in ads often try to do?
Create a specific emotional response, like joy or urgency.
Give one reason why someone would save instead of invest.
There is less risk
What is one risk of investing in tangible collectibles?
They may lose value, become damaged, or be hard to sell.
Why does deceptive marketing work?
It appeals to emotions and impulse instead of logic
What is one common budgeting mistake people make?
Possible Answers: Underestimating small purchases or not planning for emergencies.
Give an example of an ad that uses storytelling to engage viewers.
Possible Answers: Journey or transformation, like weight loss, adventure, or hero stories.
What is the main tradeoff between saving and investing?
You gain less money from saving.
What is an example of investing in knowledge?
Investing your time by coming to Westwood Finance Club's Workshops!