Core Finance Terms
Business Performance & Results
Money in Action
Finance + Marketing (Applied)
Listening-Based Finance Thinking
100

What is cashflow?

The movement of money into and out of a business over a period of time.

100

What does efficiency mean in business?

Doing work in a way that saves time, money, or resources.

100

What is a transaction?

A business exchange where money is paid for goods or services.

100

How can marketing increase revenue?

Marketing attracts customers, increasing sales and income.

100

What kind of transactions does the business rely on?

Customer payments for services.

200

What is an invoice used for?

A document requesting payment for goods or services provided.

200

What is turnover?

The total value of sales made in a specific period.

200

What is a deposit, and why do companies ask for one?

A part-payment made in advance to secure a product or service.

200

How can better efficiency improve cashflow?

Better efficiency lowers costs and improves cash availability.

200

What costs might count as overheads for this company?

Staff costs, technology, marketing, platform maintenance.

300

What are overheads? Give one example.

Regular running costs not directly linked to production
 (e.g. rent, salaries, utilities).

300

Why are savings important for a company?

Money a business keeps by reducing costs or spending less.

300

Give an example of a business risk.

Anything that could cause financial loss
 (e.g. falling sales, high debt, market changes).

300

How can offering discounts affect margins and savings?

Discounts increase sales but reduce profit margins.

300

Where might cashflow problems appear?

Delayed payments, high fixed costs.

400

What is a business liability?

A financial responsibility or debt a business must pay.

400

What is a profit margin?

The percentage of profit made on sales.

400

How can poor cashflow increase financial risk?

It can prevent a business from paying bills, leading to debt or failure.

400

How can unpaid invoices become a serious liability?

Unpaid invoices reduce cashflow and become financial obligations.

400

What risks could affect long-term revenue?

Competition, loss of customers, ineffective marketing.

500

Explain the difference between revenue and profit.

Revenue is total income from sales; profit is what remains after costs are deducted.

500

Why is a high margin usually better than a low one?

A high margin means more profit per sale; it gives financial stability and flexibility.

500

Explain how high overheads can reduce efficiency and margins.

High overheads reduce efficiency and lower profit margins.

500

Explain how marketing decisions can increase or reduce financial risk.

Poor marketing wastes money; good marketing reduces financial risk.

500

Would efficiency or marketing investment be more important at this stage? Why?

Depends on stage of business; early efficiency stabilises finances, marketing drives growth.