Ad Networks
Ecosystem
History
FirstImpression
Common Concerns
100

Name five ad networks

What is:

Google AdSense

Google AdX

OpenX

Amazon

Facebook

Rubicon

Criteo

Pubmatic

Sovrn

Outbrain

Oath

Yandax

PulsePoint

Honest just name anything. This is a free question...

100

A platform that allows publishers to push ad inventory on ad exchanges

?(What is a Supply-Side Platform (SSP

100

The first type of online advertising

What is email marketing?

100

FirstImpression.io was founded in this year

What is 2013?

100

These are five common concerns

What are:

Relationships

Health

Family

Happiness

Work performance

Children

Car expenses 

WW3

Aging

Passing gas in public places 

Forgetting to turn off the water heater

200

The largest display ad network in China

What is Baidu Display Advertising?

or

What is Baidu?

200

A form of advertising where the advertiser works with a publisher to purchase advertising space on a website or in a traditional publication

What is direct buying or direct advertising?

200

The year Google launched its search engine

What is 1998?

200

In 2014 the FirstImpression team was accepted into this startup incubator in this city

What is UpWest Labs in Palo Alto, CA?

200

A common reason why publishers prefer to work with Google AdSense alone

What is set it and forget it?

What is lower risk of ad fraud?

What is bad past experience with other ad networks?

300

The definition of an ad network

What is a company that connects advertisers to websites that want to host advertisements?

300

A platform that helps advertisers build relationships with ad networks and exchanges, increasing their chances of finding the right publishers for their content

What is a Demand-Side Platforms (DSP)?

300

The man who invented the pop-up ad

Who is Ethan Zuckerman?

300

The original company name of FirstImpression.io and the year it rebranded

What is AppendAd and 2014?

300

These are three reasons why publishers stop working with FirstImpresion.io

What is not enough revenue?

What is not understanding FI's full value offering?

What is revamping their website?

What is signing an exclusivity deal with another partner?

400

The percentage of predicted revenue growth of the advertising network market from 2014 to 2019

What is 56%

400

A form of advertising the happens automatically through an ad-buying platform

What is programmatic advertising?

400

The first company to pay for an online banner advertisement

Who is AT&T?

400

FirstImpression.io's original business model

What is self-service?

400

A major concern for top tier advertisers

What is brand security?

What is ad fraud?

500

The amount of ad revenue generated by Google in 2017

What is $27 billion?

500

Three of the top five social networks by monthly active users in the correct order.

What is:

1: Facebook

2: Youtube

3: Instagram

4: Pinterest

5: Snapchat

500

The year the first online banner advertisement was sold to a company

What is 1994?

500

This person was the first official employee of FirstImpression.io

Who is Roy Peleg's sister?

500

A fear of open spaces that can develop into a serious anxiety disorder trapping people in their homes and/or make leading a normal life next to impossible

What is agoraphobia?