Flywheel Model

Phases / How Flywheel Works

1

Name the three phases of the flywheel model

Attract, Engage, Delight

3

The energy and momentum of the flywheel depends on ____.

Speed of Rotation, Friction, and Size

5

Uses blog posts, web articles, social media content, or pay-per-click (PPC) ads

Attract

Flywheel vs Funnel

1

Name the stages of the funnel model

Top of the Funnel (TOFU)

Middle of the Funnel (MOFU)

Bottom of the Funnel (BOFU)

3

True or False
Unlike the traditional funnel model, the flywheel marketing approach promotes stronger cross-team collaboration and more efficient resource allocation.

True

5

This stage of the funnel is split into two phases, namely: action/purchase and loyalty

Bottom of the Funnel (BOFU)

Benefits and Challenges

1

True or False

The flywheel model is more cost-effective

true

3

Rather than focusing exclusively on obtaining new customers, flywheel marketing prioritizes client retention and long-term value growth.

Sustainable Growth

5

Maintaining a smooth journey might be difficult when customers switch between stages or go back to prior ones.

Non-linear progression

Case Study

1

This company is founded on the principle of customer centricity

Amazon

3

The Amazon flywheel is centered around ____.

price value

5

True or False

Higher and more competitive prices make products more enticing to prospective buyers

False