Product Development
What type of thinking blends creativity with logic to improve product decisions?
Whole-brain thinking
What aspect of color can directly influence a shopper’s emotions?
Color psychology.
What is one purpose of the 4-5-4 retail calendar?
Standardizing weekly sales comparison.
Who ultimately decides whether a style becomes fashionable?
Consumers
Dividing customers by age or income is what type of segmentation?
Demographic.
What digital tool allows designers to create clothing prototypes on a computer?
Digital prototyping / 3D design software.
Why should text be limited on presentation slides?
To improve clarity and audience focus.
How does the 4-5-4 help analysts review year-over-year data?
Aligns equivalent selling weeks.
What principle states that trends rarely change overnight?
Fashion is evolutionary.
Tailoring products to regional weather differences uses what segmentation?
Geographic.
What document outlines construction, measurements, and materials for a style?
A tech pack.
What type of source is reliable and supported by evidence?
A credible source.
What does “ambiance” refer to in retail?
The store’s atmosphere.
When a trend becomes extremely widespread, what principle is illustrated?
All fashion end in excess
When customers are grouped by attitudes, beliefs, or values, what segmentation is used?
Psychographic.
What advantage does 3D sampling offer over physical prototyping?
Reduces waste and speeds development.
What visual tool combines images, icons, and data to explain information quickly?
An infographic.
What kind of assortment offers many styles but few units per style?
Broad and shallow.
Why can’t advertising alone revive a dying trend?
Promotion can’t change the direction of fashion.
TikTok influencing trend adoption is part of what sociological factor?
Digital culture & influencers.
What system tracks a product from concept through production?
PLM system (Product Lifecycle Management).
What type of marketing plan connects stores, social, online, and mobile?
Omnichannel marketing plan.
Why might a retailer choose a narrow and deep assortment?
To offer wide size/color availability in a few key styles.
What stage of the fashion cycle typically follows the peak?
Decline.
Thrift culture and resale platforms reflect what social force?
Economic/environmental consumer behavior.