Amy purchases a cashmere sweater to give to her mother for Christmas. What is Amy’s role?
A.Consumer
B. Customer
C. Producer
D.Wholesaler
B. Customer
Macy’s hires decorators to create window displays during the Christmas season. The decorators only decorate for large, upscale department stores. Which type of distribution strategy is being used?
A. Exclusive
B. Industrial
C. Intensive
D. Selective
D. Selective
Concord Mills shopping mall contains discount stores such as Bass and Manhattan Shirts. Since these stores are manufacturer-owned and operated, which type of retailer is available?
A. Boutiques
B. Department Stores
C. Factory outlets
D. Franchises
C. Factory Outlets
__________ can be defined as how things get from point A to point B
A. Channel
B. Distribution
C. Strategy
D. Wholesaler
B. Distribution
What starts with an E and ends with an E and has one letter?
A. Eye
B. Envelope
C. Eerie
D. Evite
B. Envelope
Elizabeth makes a log entry about a new brand of jeans that customers continue to request that are unavailable at the store. This describes which type of internal data source?
A. Company merchandising bureaus
B. Salespeople
C. Sales records
D. Want books
D. Want books
HanesBrands undershirts can be found in stores such as Target, JCPenney, Macy’s, and Wal-Mart department stores. Which distribution strategy are they using?
A.Exclusive
B. Industrial
C. Intensive
D. Selective
C. Intensive
Locally-owned stores with a limited assortment of apparel, housewares, gifts, and household textiles are which type of retailer?
A. Discount stores
B.Junior department stores
C. Off-price discounters
D. Wholesale warehouse clubs
B. Junior Department Stores
What occurs when the imports of the United States exceed its exports?
A. Balanced trade
B. Free trade
C.Trade deficit
D. Trade surplus
C. Trade Deficit
Which planet has the most gravity?
A. Earth
B. Jupiter
C. Mars
D. Venus
B. Jupiter
Which is an example of assortment depth?
A. Alex’s Boutique carries many different types of men’s suits.
B. A women’s boutique is known for its selection of accessories and clothing.
C. Bloomingdale’s department store offers many different types, brands, and price ranges of dresses.
D. A fashion retailer carries many dresses in a large range of sizes and colors.
D. A fashion retailer carries many dresses in a large range of sizes and colors.
TOMS shoes are only available through the company’s e-tailing store and a few brick and mortar stores. Which distribution strategy is it using?
A. Exclusive
B. Intensive
C. Regulated
D. Selective
D. Selective
An establishment that individually buys the right to use a famous or established name or trademark in a specified trading is which type of retailer?
A. Boutique
B. Chain store
C. Factory outlet
D. Franchise
Franchise
D. Franchise
To monitor the sometimes weak trade within the fashion industry due to apparel being made cheaper in other countries, some countries rely on
A. Market Disruption
B. Protectionism
C. Trade balance
D. Free trade
B. Protectionism
When Michael Jordan played for the Chicago Bulls, how many NBA Championships did he win?
A. 5
B. 7
C. 3
D. 6
D.6
Which is an example of a manager of a retail store using internal data for merchandise planning?
A. Reviews past sales records to see what merchandise sold the best
B. Calls vendors to get product information
C. Uses information from trade associations for merchandise planning
D. Hires resident buying offices to assist with merchandise planning
A. Reviews past sales records to see what merchandise sold the best
Tia and Lauren own a bridal boutique. They are assisting a bride with selecting a dress. Since they are able to provide her with personalized information and assistance, which type of internal data source is being used?
A. Company merchandising bureaus
B. Salespeople
C. Sales records
D. Want books
B. Salespeople
Belk is a company that sells products to end users. Which type of intermediary is Belk?
A. Consumer
B. Manufacturer
C Retailer
D Wholesaler
C .Retailer
Companies use the most efficient method to get their products to the right locations.
A. Trucks
B. Planes
C. Transportation
D. Boats
C. Transportation
Which NBA Player has been to The Finals in 6 consecutive years?
A. Michael Jordan
B. Kevin Durant
C. Dwayne Wade
D. Lebron James
D. Lebron James
Sam supplies local boutiques with dressing room chairs and is able to answer questions about current trends in store layouts and furnishings. Sam is an example of which type of external data source?
A. Trade information
B. Vendor
C. Comparison shopper
D. Reporting consulting service
B. Vendor
What is the route products take from producer to end user?
A. Apparel marts
B. Channel of distribution
C. Textile process
D. Trade associations chain
B. Channel of Distribution
Which type of fashion retailer offers a high level of customer service, fashion-forward merchandise, and targets special-interest customers?
A. Boutique
B. Department store
C. Discount store
D. Flagship store
A. Boutique
These types of stores sell only items created by store brand.
A. Warehouse wholesale stores
B. Factory outlets
C. Independent fashion stores
D. Department stores
B. Factory Outlets
A. 1980
B. 1999
C. 1988
D. 1987
C. 1988