Intro to Focus Groups
Focus Groups were originally designed following World War II to gain feedback for this type of media.
What is Radio?
This evaluation tier is used to conduct community scans and identify the need for programs in an area.
What is Tier 1: Program Definition?
The use of multiple interviews to conduct a focus group.
What is a Moderator Team?
The type of source data collected as direct accounts from the participants.
What it Primary (Source) Data?
The protection of individual identity in cases where personal information is disclosed on record.
What is Confidentiality?
The selection of Focus Group participants that is biased, looking for some shared characteristic or interest.
What is Not Random (Nonrandom)?
This evaluation tier can determine if there is any perceived improvement from program participation, and is purely speculative.
What is Tier 4: Progress Towards Outcomes?
The ideal amount of questions to be asked in a focus group as well as the limit.
What is Five to Six but no more than Ten?
The type of research data collected from participants as words and text or images?
What is Qualitative (Research) Data?
The process of removing personal information from data that can be traced bact to a specific participant.
What is Deidentification?
The modern Focus Group attempts to gain evaluations and opinions on specific topics, and are used by Program Evaluators and who else?
Who are Social Scientists?
This evaluation tier attempts to identify ways to improve the current program by gathering data from non-participants.
What is Tier 3: Understanding and Refining
Questions asked during a Focus Group that do not generate "Yes" or "No" answers
What are Open-Ended Questions?
Needed to make sense of any particular response or reaction to a question, usually requires evaluation of cause and effect.
What is Context?
Required if visual data is collected bearing the likeness or image of a participant, prior to use or distribution of that data.
What is a Media Release (Form)?
Focus Groups collect data from a specific group of people, and often are not representative of the population. That means that this data CANNOT be ________.
What is Generalized?
This alternative interviewing method is useful when it is difficult to collect the participants all in one area at a singular point in time.
What is the Nominal Group Technique?
Moderators develop this prior to every group interview in order to adequately prepare for the upcoming session.
What is a Pre-Session Strategy?
Data that, when conducted by an outside or third party, yield similar or identical results.
What is Verifiable?
The participants that may be influenced to censor or modify their responses in the presense of a superior or authority figure.
Who are Vulnerable (High Risk)?
Focus Groups are often characterized by how much likeness or sameness is shared by the participants. What is the term given to this sameness.
What is Homogeneity?
This evaluation tier uses Focus Groups to determine if there are perceived benefits of a program, targeting people of interest who are not enrolled
What is Tier 2: Accountability?
A type of question designed to elicit a more detailed answer to a question along the lines of "Can you elaborate on that?".
What is a Probe/Probing Question?
A report consisting of a summary of participant responses rather than the direct quotes themselves.
What are Descriptive Statements?
The provision of full disclosure of research purpose, use of data and information, eligibility, and respect for privacy obtained prior to enrollment into a reseach study or project.
What is Informed Consent?