From the Video
A focused discussion between 6 - 8 people to get an in-depth understanding on a research question/
Focus Group
The development of this tool created new opportunties to adapt qualitative research methods and focus groups.
The Internet
These are two critical elements in successful focus group research.
Recruitment of participants and the design of the interview guide
The maximum number of people in a focus group
12
The name of this class
MCOM600 Seminar Research Methods
The easiest way to record data and information from a focus group.
Videotape
This type of focus group enables a researcher to post a topic with participants contributing to the discussion over a period of time.
Asynchronous focus groups
This is the first step in establishing the research agenda, what problem is being addressed.
Problem formulation
Weirdly, this is a good place to look for individuals.
The airport
One of the required text for this course
Qualitative research methods for media studies. (2nd ed.).
American Psychological Association. (2020). Publication manual of the American Psychological Association. (7th ed.).
Focus groups are used for this type of research?
Exploratory Research
These two social media platforms were used to engage and recruit.
Facebook & Twitter
This must be done in order to move on to the recruitment of subject and the design of an interview guide.
A Research Question
Although the moderator can add additional questions, most interview guides consist of fewer than this number of questions.
12
Final class date
December 3
This group uses focus groups to get an understanding of their customers.
Advertisers
Questioning confidentiality, trustworthiness and authenticity of an online focus group.
Ethical considerations / Limitations
The first step in recruiting a focus group.
Screening eligibility
The objective of a focus group when building structure.
Stimulate discussion
Zoom Password
QualFall20
According to the focus group research, this group had more influence on which type car was purchased.
Wives
These 2 other apps where recommended to further explore online focus group facilities.
WhatsApp and GroupMe
$50 or more, snacks, light meal, child care, free products, transportation
Incentives
35 - 40 questions in 75 minutes. What's this feeling like?
Rushed unlikely to probe participant responses.
Dean of the Oviatt Library
Mark Stover