Media Kit
Elements of Advertisments
Press Release
Examples of Press Release
Terms
100
A visual that consumers can look at
What is a video?
100
The first line of copy the reader will see
What is a headline?
100
Writing oneside with the press release making it clear and to the point
What is avoiding jargon?
100
An announcement of a new music player or laptop computer
What is new products?
100
Hired by businesses, colleges and universities , medical centers, individuals such as celebrities, governments and government agencies and other types of organizations to manage their clients' relationship with the media
What is a publicist?
200
Imagery of the product to show the consumer
What is a still photography?
200
Asking the audience to buy, do, try or attend
What is request for action?
200
A professional journalist writing style that should be used for a press release
What is AP Style?
200
Announcement of a new home grocery delivery
What is a new service?
200
The companies symbol
What is the logo?
300
A sheet of paper that a future consumer can use for a discount
What is a coupon?
300
If needed
What is a subhead?
300
A format that puts the most important information first and the less important information last
What is the inverted pyramid?
300
An announcement of a new rock concer in a local park
What is a event?
300
The person who writes the ad copy.
What is the copywriter?
400
A story writtend by the publicist to announce to the press something newsworthy
What is a press release?
400
Graphic or illustration
What is a photograph?
400
Uses truth to tell the story without exagerating the truth in any way
What is facts?
400
An announcement of the opening of a new business
What is new product?
400
A paid medium whose goal is to move the audience to buy or do something.
What is advertising?
500
The product itself for the consumer to try
What is a sample of the product?
500
Included with a lead paragraph that gets the point across quickly
What is text or written copy?
500
Immediately getting the point of a press release
What is the lead central point?
500
An announcement of a new taxi company
What is a new service?
500
A motto or slogan for which the company is known
What is a tagline?