Brands
What is the most profitable soda brand in the world?
Coca-Cola is by far the most profitable soda brand in the world, making more money than Pepsi, Dr. Pepper, Sprite, and Fanta combined. (Note: Sprite and Fanta are both brands of the Coca-Cola Company.)
Name two food products that feature a cartoon character in their ads or on their packaging.
Many cereals such as Frosted Flakes (Tony the Tiger), Cap’n Crunch (Cap’n), and Rice Krispies (Snap, Crackle, and Pop), use cartoon characters.
In a 2006 study, people were shown different brands while their brains were hooked up to an MRI.3 Seeing the most well-known brands activated parts of the brain associated with which of the following? A) Reward, B) Positive emotions, C) Self-identity, D) All of the above.
D) All of the above (Reward, Positive Emotions, & Self-Identity)
Successful marketing often involves developing unique products. For every successful new product, there are countless failures. Which of the following real products was not a market failure? A) Life Savers soda, B) Greek yogurt, C) Pepsi A.M. (the breakfast cola), D) Colgate brand frozen entrées.
B. Greek Yogurt
America Runs On...
Dunkin Donuts
Why do you think Coca-Cola is so successful?
Coca-Cola has a massive year-round marketing campaign that includes special holiday ads, novel marketing techniques such as adding people’s names to bottles, and a wide variety of products that feature the company logo and mascots (such as the polar bears).
This celebrity endorsement wants you to eat at Red Lobster.
Who is Dr. Dre
In 2010, the Television Bureau of Canada launched an advertising campaign featuring broccoli, “the Miracle Food.” Following the campaign, broccoli sales A) increased, B) decreased, C) stayed the same.
A. broccoli sales increased by 8 percent, while consumers’ perceptions of broccoli as a tasty and healthy food rose substantially. This campaign demonstrated that advertising can be used to promote healthy foods.
Placing candy and other tempting products at the cash register is designed to encourage spur-of-the-moment purchases. This tactic is called: A) Impulse marketing, B) Drip marketing, C) Niche marketing, D) Ambush marketing.
A. Food manufacturers frequently pay “slotting fees” to place their products on the most visible areas of supermarket shelves, where consumers are more likely to notice them. Placing products in prominent locations can increase their sales by as much as fivefold.
Silly Rabbit, ____ are for kids!
What is Trix?
The two main ways that McDonald's advertises to kids.
What are toys and Play Places?
Why do companies use cartoon characters in their marketing?
Children respond more favorably to foods that use popular cartoon characters. In one study, twice as many children preferred the taste of foods that had cartoon characters on the package, compared to those who preferred the same foods from a plain package.
At what age do children become able to understand that the purpose of commercials is to persuade them to buy products? A) Age 4, B) Age 6, C) Age 8, D) Age 10.
C. Research has shown that children younger than 8 are developmentally unable to understand that the purpose of commercials is to persuade people to buy products and frequently accept advertising claims as true statements.
What is the main reason companies sell sodas and other products in schools?
To build brand loyalty. Company representatives have admitted that selling their products in schools is only marginally profitable, but they benefit from recruiting lifelong customers at a young age. This approach is based on the theory that the younger the age at which brand awareness is established, the stronger the brand loyalty will be as a child grows and the more money they will spend on those products.
You can lose 20lbs by purchasing this weight loss shake.
What is Slim Fast?
Coca-Cola once contained this drug as an ingredient.
What is cocaine?
Name two cartoon mascots that appear in ads for vegetables, fruits, or nuts.
The Jolly Green Giant, the Sun-Maid Raisins girl, the California Raisins, the Vlasic Stork (pickles), and Mr. Peanut
The average child watches this many food advertisements per year.
What is 10,000-13,000?
Three types of media that fast food advertisements are found in.
What is television, radio, social media, billboard, newspaper, magazines, coupons, etc.
Have it your way.
What is Burger King?
This restaurant is recognized by its golden arches.
What is McDonald's?
Generally, companies spend less money marketing fruits, vegetables, and other less-processed foods, and are less likely to use marketing tools like mascots. Why is this?
Processed foods typically have a higher profit margin than raw produce. Processing is said to add value to products because consumers are willing to pay more for a food with added convenience, longer shelf life, or enhanced flavors or appearances, for example.Many fruits and vegetables, by contrast, are limited to being frozen, canned, peeled, sliced, pre-washed, or sold raw—meaning they have less potential for adding value.
What fast food restaurant introduced a popular advertising campaign in 1997 that featured a talking chihuahua?
What is Taco Bell?
What fast food restaurant aired ads featuring Jared Fogle, a man who lost 245 pounds eating only their products?
What is Subway?
Finger lickin' good.
What is Kentucky Fried Chicken (KFC)?