Upon entering the grocery store, what section do you walk into first?
What is the produce section
100
Experienced ____________ guides future behavior i.e. preference and decision making.
What is Pleasantness.
100
True or False: Researchers were correct in their hypothesis in this study.
What is True.
The hypothesis was true: an increase in perceived price increased taste expectations which also increased brain activity.
100
Where one can find broccoli.
What is the produce section.
100
"We're cuckoo for ________!"
What is Cocoa Puffs.
200
How long is the average shopping time?
What is 45 minutes.
200
What is one of the most significant factors that influences EP?
What is Price.
200
How were the wines administered to the subjects?
What is 5 wines given simultaneously with varying prices. 2 wines had altered prices.
200
Where one can find Honey.
What is the Condiments/Spices aisle.
200
"It gives you wiiiings!"
What is Red Bull.
300
What was the name of the grocery store in California that organized its products in alphabetical order?
What is Alpha Beta.
300
Retailers want consumers to stay in the store longer so they will notice in-store __________.
What is Promotions.
300
Why did the researchers manipulate the price of the wines given to the subjects?
What is to compare the reported "like-ness" to the price change.
300
Where one can find Bread Crumbs.
What is the Baking Goods Aisle.
300
"It's the real thing."
What is Coca-Cola.
400
What are the 3 factors that influence in-store purchasing?
What is 1) environment, 2) time, 3) company
400
EP from consuming a good depends on its intrinsic ______ and the state of the individual.
What is Properties.
400
Name one result of the study.
What is
1) subjects liked wine 1 & 2 more when it was priced as more expensive
2) taste intensity was ranked the same
3) When the price was not shown simultaneously there was not a large difference in the rate of liking
400
Where can one find Cinnamon Rolls & Biscuits.
What is the Dairy section.
400
"Pure premium. Nothing added. Nothing Taken away."
What is Tropicana.
500
One study found that shoppers accompanied by children spent on average ___% more time in the store.
What is 11%.
500
In grocery stores today, nonfood aisles are separate from the _______.
What is Perishables.
500
The area of the brain researchers found most active during the study.