Success or failure of new food product is assessed using this
what is a SWOT analysis?
Pepsi is an example of this type of food product
What is a me too product?
I am the step you take before you start on the food product development journey.
What is a design brief?
I am a marketing process which focuses on encouraging consumers to buy a product.
What is a sales oriented approach?
what is the number 6?
I am also known as the macro-environment
What are external factors?
I am one of the driving forces behind a new to world food product development
What is a technological advance? or What is a new ingredient?
I am used in the financial determination of a new product
What is a feasibility study?
I am another way to refer to the 4 p's of marketing.
What is the marketing mix?
I am the area where Miss B lives
What is Gloucester? or What is the mid-north coast?
My factors that impact on food product development are personal expertise, production facilities, financial position, and company image
what are the internal factors?
I include such things as dietary preferences, serving sizes, cultural preferences, and preparation methods.
What is consumer demands?
I am the second last step of the food product development journey.
What is development of a prototype?
I am where and how people can access your product
what is placement and distribution?
I am the subjects Miss B teaches
What is food technology and textiles?
I am the changes such as genetic engineering, 3D printing, refrigeration, and food additives that impact on food product development
What is the technological environment?
I already exist but not in this size or flavour.
What is a line extension?
I am the stage in food product development where surveys may be conducted.
What is market research?
I am the way people find out about your product
What is promotion?
I am the university Miss B attends
What is Charles Sturt University?
Changes to interest rates, cost of living, inflation, drought and natural disaster can affect me.
What is an economic environment?
I am the drivers behind food product development
What are Market research, Consumer demands, societal changes, technological development, and company profitability?
I am used to determine if a prototype has any flaws before its release.
What is testing of a prototype?
I am the 4 p's of marketing
What is product planning, price structure, promotion, and placement?
I am the coffee that miss B drinks
What is a Caramel Latte?