Reasons for/types of FPD
What are market drivers?
Trends that cause markets to develop and grow.
(Helps the manufacturer understand the cause of market change and identify new opportunities)
What are the two types of factors affecting FPD?
External & Internal
The role of a prototupe in FPD...
allows a business to extend their knowledge, gain clear visualisation and make improvements in their new food products.
What are the 4 P's of marketing plans?
- Product planning
- price structure
- place and distribution system
- promotional program.
What is Sous Vide's purpose in FPD?
a method of cooking food, especially meat or fish, by vacuum-sealing and immersing in warm water.
What are the types of FPD?
Line extensions, me toos, new to world
Internal Factors (micro-factors)
- Production Facilities
- Financial Position
- Company Image
A design brief is...
a scaffold to help generate and explore ideas, and a point of reference for ongoing reflection and evaluation.
What are the main goals of a well-structured promotional program?
Attract new customers
Increase brand loyalty
Provide information so consumers make informed decisions
Encourage new and existing customers to purchase new products
Increase sales and profits
Give examples of negative political factors affecting FPD's economical factors.
- War and Conflict
- Legislation
- Dictatorships
3 advantageous/disadvantageous outcomes of new-to-world products
- Costly
- Risky; high risk of failure
- Time-consuming
- New technology
- Offer companies a distinct competitive advantage
- allow them to access and capture new markets
- drive business growth and diversify revenue streams
- enhance brand recognition and customer loyalty
External Factors (macro-environment)
Technological, economic, political, ecological
What are the three phases of FPD?
Product definition, product implementation, product introduction
The stages of the product life cycle are...
- Introduction
- Growth
- Maturity
- Decline
What professionals may be part of Food Product Development?
- Nutritional experts
- Microbiologists
- Production staff
What is a possible negative outcome for food companies die to raising food prices (inflation)?
Consumers will be less likely to buy food that costs more, making it difficult for food companies to profit.
What are some key influences on the technological environment?
Key Influences:
- New processing technologies: Improve shelf life, safety, and nutritional value (e.g. high-pressure processing, freeze-drying).
- Innovative ingredients: Enable development of alternative products (e.g. plant-based proteins, sugar substitutes).
- Packaging innovations: Increase convenience, reduce waste, and enhance food preservation (e.g. smart packaging, biodegradable materials).
- Automation and robotics: Increase efficiency, reduce labour costs, and ensure consistent product quality.
- Food science developments: Allow reformulation for dietary needs (e.g. gluten-free, low-FODMAP, fortified foods).
Example:
The invention of plant-based meat technologies (like pea protein and heme replication) has led to the development of realistic vegan burgers such as the Impossible Burger.
List at least 2 types of feasibility studies?
Operational feasibility
Technical feasibility
Financial feasibility
Scheduling feasibility
What are the levels of a product?
- Augmented Product
- Physical product
- Core product
Name 2 examples of each type of FPD?
Line Extension: no sugar coke, vanilla coke, etc.
Me too: generic canned fruits, home brand products
New to World: cultured meat and 3D-printed food, edible packaging.
Drivers of the development of food products
- market concerns such as health, dietary considerations and the environment
- consumer demands such as convenience foods and cost
- societal changes including increasing ageing population, single person households and longer working hours
- technological developments such as processing equipment and packaging materials
- company profitability such as increasing market share
What is a SWOT Analysis?
- What does it include?
A process by which food manufacturers analyse and determine the suitability oif a potential product and determining success probability.
Strength - Weakness - Opportunity - Threat
What are the steps in food product development?
Idea generation and screening
Market research
Product specifications
Feasibility study
Production process development
Development of a prototype
Testing of product prototype
Commercialisation
The mix of elements required for a successful promotional program...
- Advertising
- Public Relations
- Sales promotion
- Digital marketing
- Direct Marketing
- Personal selling/trade fairs/exhibitions
What is a phantom brand?
Home brands in disguise, these are priced slightly higher than the supermarket's own brand but less than branded items.