Food Truck Basics
Why are food trucks convenient?
Food trucks can move to different locations
What factors should be considered when planning a food truck menu?
Customer preferences or dietary restrictions, or food costs.
What is the best way food truck operators can promote their business locally?
Social Media or Social Marketing
What is the term used to describe the total revenue generated by a food truck business?
Sales or revenue
Which food truck, known for its Taiwanese street food, gained popularity in the San Gabriel Valley before expanding to other locations?
Aunt Merry
What permits are needed to operate a food truck?
Health department permits
What is the importance of offering a balanced menu on a food truck?
It attracts a wider range of customers and ensures there's something for everyone
What is the purpose of branding for a food truck?
To create an identity and attract customers.
Costs that remain constant regardless of the level of sales, such as insurance or rent.
What are_________?
Fixed Costs
What is the name of the food truck in San Gabriel Valley famous for its gourmet hot dogs with unique toppings?
Dog Haus
What is the name of the _______ where customers order and receive food from a food truck?
The serving window or service counter
What is the term for a menu item that is always available on a food truck's menu?
Signature dish
What are food truck operators at events or festivals called?
Vendors
The point at which total revenue equals total costs, resulting in neither profit nor loss.
What is________________?
Breaking-Even
Which food truck, originating in the San Gabriel Valley, specializes in traditional Mexican street food, particularly its tacos al pastor?
Leo's Tacos
What challenges do food truck operators often face regarding parking and regulations?
1. Limited Parking (75 points)
2. Rules on where they can park (125 points)
3. Regulations on when they can park (200 points)
How can seasonal ingredients be incorporated into a food truck menu?
By changing the menu regularly to feature ingredients that are in season.
It's unconventional marketing tactics that create buzz, like giving out free samples in busy areas.
What is _______________?
Guerrilla Marketing
How can food truck operators effectively manage inventory to reduce costs?
Minimize food waste
What is the name of the food truck in San Gabriel Valley that offers a variety of Korean-inspired dishes, including its signature kimchi quesadilla?
Seoulmate
What term describes when multiple food trucks gather in one location to create a temporary food market?
A food truck roundup or food truck rally.
What is the term for a menu item that changes regularly based on availability and seasonality?
Special or feature item
How food truck operators can encourage repeat business from customers
What is a ____________?
Loyalty Program
What is one financial metric used to assess the profitability of a food truck business?
What is__________?
Net profit margin
Which food truck, with origins in the San Gabriel Valley, gained acclaim for its fusion of Mexican and Asian flavors, particularly its sushi burritos?
Jogasaki Sushi Burrito