Food
Tech
Fashion
Entertainment
Miscellaneous
100

This global fast-food giant began in 1940 as a small barbecue restaurant run by two brothers in California.

McDonald's

100

A popular movie highlights the early-stage power struggles of this Harvard-origin social media company.

FaceBook

100

Nike paid $5,000 fines on behalf of this NBA player's brand for wearing these shoes (which violated uniform rules) during games, creating a ton of buzz.

Jordan

100

This studio produced Steamboat Willie in the 1900's, leading to the birth of the Mickey Mouse character.

Disney

100

This company started when a Danish carpenter began making wooden toys before pivoting to the plastic bricks that made it famous.

Lego

300

This company started when two childhood friends took a five-dollar course from Penn State on how to make ice cream.

Ben & Jerry's

300

The first post on this platform, titled "Me at the Zoo", shows a UIUC Alum at an elephant exhibit in San Diego.

YouTube

300

The founder of this company learned blacksmithing to make climbing gear, and ultimately pivoted to high-performance outdoor apparel.

Patagonia

300

This  streaming company started when its founders were charged a $40 late fee for a VHS rental, inspiring a subscription-based rental service.

Netflix

300

This high-end brand was started in 1963 by a tractor manufacturer who was unhappy with the performance of his Ferrari.

Lamborghini

500

This founder named his restaurant after his young daughter, Melinda, who couldn’t pronounce the "L" in her name.

Wendy's

500

This company began in the 19th century producing handmade playing cards before eventually evolving into consoles and digital gaming.

Nintendo

500

This company began as a harness-making workshop, expanded to making saddles for the Parisian elite, and ultimately a wide range of leather goods.

Hermes

500

This entertainment giant began in 1939 when the founder created “Timely Publications,” launching heroes like the Human Torch and the Sub-Mariner. They soon underwent a major creative transformation.

Marvel

500

This company's founder once gambled the company's last $5,000 on a blackjack table in Las Vegas to keep the business afloat.

FedEx