Brand Basics
This word describes FORSHAW's family-centered, trustworthy approach.
What is Family?
One of FORSHAW's 2024 goals was to grow adoption of this innovative tool.
This marketing method builds trust by sharing real customer experiences.
What is a Testimonial Campaign?
ForeSight helps users save this precious resource.
What is Time?
FORSHAW was founded in this year, marking decades of family ownership.
What is 1961?
FORSHAW is the leading family-owned and operated company in this industry.
This division focuses on curated products that are an easy add-on for customers.
What is Wildlife?
FORSHAW's marketing team uses this social media strategy to tell compelling customer stories.
What is Social Media Storytelling?
One of ForeSight's standout features allows customers to monitor this critical aspect of their orders in real time.
What is Order Status or Tracking?
In 2017, FORSHAW opened a key branch in this city.
What is Boston?
Name one of FORSHAW's three 'P' brand promises.
What is People, Partners, or Performance?
FORSHAW tries to balance marketing investments with this percentage breakdown: 50% branding, 30% events, and 20% for this category.
What is Free Stuff?
This welcoming initiative gives new customers a warm start with FORSHAW, but only if requested.
What is New Customer Welcome Gift?
ForeSight's primary benefit is reducing this inventory issue for customers.
What is Overstocking or Stockouts?
In 2011, FORSHAW was purchased by this individual.
Who is Tom Forshaw IV?
This phrase highlights FORSHAW's dedication to creating impactful and caring relationships.
What is Surprise & Delight?
To expand market influence, FORSHAW focuses on increasing this share.
What is Share of Dollar?
FORSHAW uses these educational, in-person events to engage partners and customers throughout the year.
What are Educational Seminars?
This feature enhances visibility by providing detailed inventory analytics.
What is Inventory Control?
FORSHAW Inc., was originally this company.
What is Chapman Chemical?
This core value drives FORSHAW to act quickly and efficiently for customers.
What is Urgency?
This key metric is used to measure the success of marketin gcampaigns and their contribution to overall growth.
What is Return on Investment (ROI)?
What are Lead Lists or New Customer Leads?
What are the top four (4) benefits of ForeSight?
What is Saving Time, Inventory Control, Enhanced Visibility, and Ease Of Use.
In 2021, FORSHAW opened two new branches in these cities.
What are Minneapolis and Kansas City.