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What will you want to base your business location on?
1. How many cars drive by per hour on average
2. Costs of rent, lease, and utilities
3. Proximity to your home.
4. Your primary clientele and their needs
Your primary clientele and their needs
If you take pride in running your salon or spa efficiently, effectively, and with the best interests of not only your clientele, but also your employees in mind, and if you always try to share the profits and wealth with those who work so hard for you, which of the following are you LEAST likely to do?
1. Continuously change and alter your tipping policy
2. Offer your employees as many benefits as you can
3. Create incentives for your staff to earn more money
4. Make your payroll obligations a top priority
Continuously change and alter your tipping policy
If you have had it with your personnel, to the point where you are even considering getting out of the beauty and wellness business altogether, which of the following are you having problems with?
1. Your employees
2. Your landlord
3. Your marketing
4. Your clientele
Your employees
You will need to purchase insurance when you open your own business because _________.
1. it protects you against malpractice suits
2. it protects the general public against auto mishaps in front of your store
3. it protects your staff against compensation loss for sick days
4. it protects your clientele against falls and accidents
it protects you against malpractice suits
It is MOST likely to take you roughly _________ to determine and complete all of the aspects of starting your business.
1. one year
2. ten years
3. six months
4. one month
one year
According to the Professional Beauty Association (PBA), the TOP THREE ways that clients find a service provider include all of the following, EXCEPT _________.
1. advertisements
2. a convenient location
3. dissatisfaction with another service provider
4. recommendations or referrals
dissatisfaction with another service provider
What is marketing?
1. The means for recruiting and hiring your staff
2. The means for designing your salon or spa
3. The means for selling and promoting your business
4. The means for keeping your clientele satisfied
The means for selling and promoting your business
_________ are essential benchmarks that, once achieved, help you to realize your mission and your vision.
1. Objectives
2. Goals
3. Statements
4. Policies
Goals
If, as the owner and operator of a high-end salon or spa, your clientele includes lots of actors, actresses, and leading, high-power business people, and you provide services to hundreds of clients every week, which of the following is MOST likely your biggest expense every month?
1. Insurance
2. Advertising
3. Supplies
4. Salaries
Salaries
If you are an owner of a salon or spa which of the following is TRUE?
1. There is no guarantee of any profits.
2. You are guaranteed to have large profits.
3. You are guaranteed to have losses.
4. You are guaranteed to have small profits.
There is no guarantee of any profits.
The _________ portion of your business plan should include a description of how the business will run administratively.
1. marketing plan
2. organizational plan
3. vision statement
4. mission statement
organizational plan
Which of the following would you MOST likely tell your friend if he asked you what the advantages are of operating the booth rental business that you have been operating for more than three years?
1. “With booth rental, you don't need to adhere to state laws or regulations.”
2. “With booth rental, you don't need to establish an entire shop or business.”
3. “With booth rental, you don't need to worry about creating any professional marketing materials.”
4.“With booth rental, you don't need to worry about keeping records for tax purposes.”
“With booth rental, you don't need to establish an entire shop or business.”
The MOST important question to ask yourself when creating your brand identity is: _________
1. Which employees should I hire?
2. What is my business's point of difference?
3. Who are my potential customers?
4. What will my profits be in year one?
What is my business's point of difference?
The _________ portion of your business plan should outline all of the research obtained regarding the clients your business will target.
1. marketing plan
2. vision statement
3. mission statement
4. organizational plan
marketing plan
If you are a beauty and wellness professional who has been considering taking the leap and going out on your own with a new spa that you will own and manage, and you do everything in the right order, which of the following will be your first objective toward achieving your goal of becoming a spa owner?
1. Choosing a business name
2. Choosing a business location
3. Determining the long-range goals of the business
4. Determining the feasibility of the business
Determining the long-range goals of the business
_________ should be your primary concern when planning and constructing the best physical layout for the type of business you envision.
1. Maximum efficiency
2. Your competitor's layout
3. Stylistic aesthetics
4. Maximum profitability
Maximum efficiency
Which of the following is the only way to guarantee that you will stay in business?
1. Research emerging trends..
2. Pay yourself well.
3. Advertise your business.
4. Take care of your clients
Take care of your clients
If, as the proud owner of a newly opened salon or spa in the downtown area of your community you have been hard at work these past few weeks in an effort to create your spa’s brand identity, which of the following will you want to focus on the MOST in those efforts?
1. Determining what your salon's or spa’s point of difference is.
2. Outlining your employee and management levels and responsibilities
3. Summarizing your projected financial statement and analyses
4. Maintaining a regular and loyal clientele
Determining what your salon's or spa’s point of difference is.
Booth rental is best for beauty and wellness professionals who _________.
1. recently gained their license
2. have a large, steady, and loyal clientele
3. prefer to work on a team
4. value their paid time off and vacation days
have a large, steady, and loyal clientele
If your boss tells you repeatedly that, in addition to the beauty and wellness aspects of the industry, you should also have a keen business knowledge of it, what is the MOST likely reason why they would be giving you this advice?
1. Because it will serve you well in managing your professional finances and business practices
2. Because entrepreneurship is an essential part of your career
3. Because your renting a booth is the same as owning your own business
4. Because eventually, you must become a business owner
Because it will serve you well in managing your professional finances and business practices
To become a successful entrepreneur, the LEAST important ingredient is _________.
1. attracting employees to your business
2. maintaining loyalty of clients over a long period of time
3. attracting clients to your business
4. keeping accurate and regular books and records
keeping accurate and regular books and records
If you are working on a description of the key strategic influences of your business, including the varied beauty and wellness services you will offer and the high quality you expect those services to be, what, exactly, are you working on?
1. Your financial documents
2. Your mission statement
3. Your vision statement
4. Your marketing plan
Your mission statement
_________ is built into most booth rental agreements.
1. Self-sufficiency
2. A health care benefits package
3. Paid vacation
4. Free advertising
Self-sufficiency
Which of the following is a realistic benchmark for the net profit of a salon, spa, or barbershop in the United States?
1. 0,15
2. 0,75
3. 0,5
4. 0,05
0,15
Which of the following is the most important reason to create incentives in the form of money or prizes for your employees?
1. Incentives can inspire employees to achieve more.
2. Incentives can be in lieu of regular pay.
3. Incentives are a tax write-off.
4. Incentives are appreciated by employees and clientele alike.
Incentives can inspire employees to achieve more
The best vehicle for others to promote you and your business via viral marketing is _________.
1. television
2. social media
3. email
4. face-to-face word of mouth
social media
Which of the following is considered to be the modern version of word of mouth?
1. Radio spots
2. Television advertising
3. Viral marketing
4. Billboard marketing
Viral marketing
Who are your personnel?
1. Your customer base
2. Your clientele
3. Your staff
4. Your competition
Your staff
A _________ is MOST likely to raise capital by offering shares of stock to stockholders.
1. partnership
2. corporation
3. single franchise
4. sole proprietorship
corporation
Which of the following BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?
1. Advertising
2. Viral marketing
3. Social media usage
4. Word-of-mouth
Advertising
What is the key duty of the receptionist?
1. Greeting clientele at the door
2. Answering the phone
3. Assisting stylists with their work
4. Booking appointments
Booking appointments
If a client calls to book an appointment with a particular beauty and wellness professional on a particular day and time, but that professional is off that day, you should _________.
1. call the beauty and wellness professional and demand that they come in on their day off
2. refer the client to another shop in the neighborhood.
3. suggest other times that the beauty and wellness professional is available
4. politely apologize and tell the client you cannot accommodate them
Suggest other times that the beauty and wellness professional is available
Adding services and retail sales to your service tickets means _________ for your business.
1. additional risk
2. additional clientele
3. additional advertising
4. additional revenue
additional revenue