Marketing
This marketing term refers to a company's unique selling point and how it wants to be perceived by consumers.
Brand identity
This term refers to the process of putting together video clips, sound effects, and music to create a final video.
Editing
This file format is known for its high-quality, lossless compression, and is often used for graphics with sharp lines and solid colors.
PNG (Portable Network Graphics)
This Google product, often used by marketers, is a free web analytics service that tracks and reports website traffic
Google Analytics
This is the term for an AI that is specifically trained to have conversations with humans, often seen on websites or apps.
Chatbot
A well-known marketing framework, its "four P's" stand for Product, Price, Place, and this final P.
Promotion
In video production, this is the term for a short segment of video that is used as a bridge between two scenes or to introduce a new topic.
B-roll
This famous image of Jennifer Lopez's green Versace dress at the 2000 Grammy Awards led to the creation of what Google product?
Google Images
This is Google's popular video-sharing platform, which it acquired in 2006.
YouTube
This is the name of the very first robot to be granted citizenship in a country (Saudi Arabia).
Sophia
his famous marketing campaign, launched by De Beers in the 1940s, is responsible for making diamond engagement rings a social norm.
"A Diamond Is Forever"
This type of video is filmed with a background that can be digitally replaced with any other image or video, thanks to a special green or blue screen.
Green screen video
The term "JPEG" is an acronym for this group, which created the standard for this common image file format.
Joint Photographic Experts Group
If you search "askew" on Google, the search results page will do this.
Tilt slightly to the right
This classic arcade game was the first to use AI to generate new levels, ensuring that no two games would be the same.
Pac-Man
In digital marketing, this is the acronym for the key metric that measures how many visitors a website or ad campaign converts into customers.
Conversion rate (or CR)
The first music video ever aired on MTV, on August 1, 1981, was for this song by the band The Buggles.
Video Killed the Radio Star
Humans can distinguish approximately this many colors, thanks to the cone cells in our eyes.
10 Million
A Google doodle is often used to celebrate historical events or holidays. This was the first Google doodle, created in 1998 to indicate that the founders were at a festival.
Burning Man festival
This famous computer, which used AI, defeated chess grandmaster Garry Kasparov in a series of matches in 1997.
Deep Blue
This term refers to the practice of a brand leveraging a social or cultural event to promote itself, often without a formal partnership with the event organizers.
Ambush marketing
The "J" and "L" cuts are editing techniques where the audio from the next or previous scene bleeds into the current one, named after the shape they make on this tool's timeline.
Non-linear editing (NLE) software
This type of deep learning model, often used to create realistic images, works by pitting two neural networks against each other in a constant cycle of creating and critiquing.
Generative Adversarial Network (GAN)
This term refers to the algorithm update in 2011 that targeted and penalized websites with poor quality, often thin content.
Panda update
This is the name of the test, first proposed in 1950, that determines a machine's ability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human.
Turing Test