Theory Basics
This scholar defined framing as the selection and salience of certain aspects of reality to promote specific problem definitions, causal interpretations, moral evaluations, and treatment
Robert Entman
Name one of the two examples of framing in news production mentioned in our presentation.
(Fox news v. Fox news latino // Campaign coverage: 2024 Trump-Harris Presidental Debate)
On social media, these can be used to frame collective action, set agendas, and amplify frames.
Hashtags
Media don't tell people what to ___ ; media tell people what to ______
Think; think about
Framing involves not just what is included in a message but also these crucial elements that can alter audience perception.
omissions
When news frames highlight who is to blame for an issue, they are diagnosing this.
A specific part of social media platforms like Instagram or Twitter exhibit how this technological factor influences framing by selectively displaying content.
Algorithm
This aspect of framing analysis methodology focuses on examining the specific language used in media content to uncover underlying frames.
analysis of language
This is the larger setting around us that influences how people interpret media messages.
culture
Framing in news production often involves defining problems, making moral judgments, and suggesting ___.
remedies
Social media has fundamentally changed the media landscape and, by extension, the nature of framing. (2 words)
Dynamic & Multi-directional
We have socially/culturally developed frames to understand complex social life. We tend to resist information that is inconsistent with existing frames.
Partisanship
This concept in framing theory refers to making certain aspects of information more noticeable, meaningful, or memorable to influence how the audience interprets a story.
salience
Media frames organize information in ways that resonate with such expectations. We mentioned 4 types of media frames present in campaign coverage that can influence public political perception.
Horse Race, Strategic Frame, Personality Frame, Issues Frame
Framing in social media has both the opportunity to be empowering and democratic, but also risks being exploited in multiple ways.
Spreading misinformation or Ephemerality of social media
In Kahneman and Tversky’s experiment, people took more risks when the choice was framed around this outcome.
Death