Frederick - A
A prospect calls in and wants to know what Frederick can do. Name 2 of the 4 general areas that Frederick helps businesses with.
Retention, Online Reputation/Reviews, New Business Acquisition/Upsells, Communication w/ clients/Newsletter automation
A prospect asks if Frederick can send mass texts to their clients. What do you say?
No, however text messaging is included in smart marketing if your client has opted in.
Who is initially responsible for setting up Frederick with the customer?
Onboarding Specialists
What FitMetrix products are available as a stand-alone option?
Branded APP, Heart Rate, Trainer Portal, Visual Workout Builder, Equipment Performance Tracking
A prospect calls in and they want to know what metrics the heart rate system tracks. Name 2 of the 4 metrics.
What is current heart rate, % to max heart rate, calorie burn, and effort points
A prospect wants to reach out to clients every time they meet a specific criterion. What functionality in Frederick would you pitch?
Smart lists, Smart Marketing
A NEW business wants to use Frederick Smart Marketing. What 2 would you recommend they use?
Referral program, reminder to book again, feedback and reviews, text Opt-in, promote packages and memberships
After closing a FitMetrix deal other than booking a welcome call what is needed?
Going to the FM link in the job aid, entering your clients info and having the email sent to get them started.
What are all of the offerings of the FitMetrix platform?
web, app, visual workout builder, equipment performance tracking, trainer portal, heart rate tracking, group x management
A prospect asks what metrics the EPT system tracks. Name 2 of 4 metrics.
RPM, Watts, calories burned and effort points
What’s the best way for customers to get their clients opted into text using Frederick?
Create a text opt in campaign or turn on the opt in smart marketing
Once a positive review is generated what options are available to the customer?
Use widget to post to their website, post to social media and/or other review sites
If a customer wants to edit their Frederick Smart Lists how would you respond?
Yes, but it’s recommended they reach out to support for assistance.
All of my clients have apple watches and Fitbit and they want to see their data on display during class, what do you say to the prospect?
At this time apple watch and Fitbit products do not work with FM, however, there are varieties of different brands and models that do with our system.
A prospect calls in and they have a studio with two rooms and they want to have live heart rate tracking and both rooms both are just under 3000 square feet. What hardware is required?
4 receivers, Ethernet cables, 4 power injectors, TV Screens
Which Frederick Automations would you recommend for an ESTABLISHED business? Name 2.
Nurture prospects, first time visitor welcome, intro offer upsell, promoter feedback, detractors, milestones
What is the difference between Smart Marketing and Automations in Frederick?
Smart marketing is transactional – occurs once the contact qualifies. Automations are custom drip campaigns that the customer can turn on or off.
A prospect wants to buy branded monitors. How many do they need to purchase?
100 minimum, even on their first purchase
What are 2 differences between the FitMetrix BMA and the MINDBODY BMA?
Send guest passes, Refer friends, track performance, post to social media, sell contracts, promotional banner
A customer calls and wants HRT stand alone but wants a member portal link on their website. What do you sell them and how much does it cost?
Heart Rate Tracking (not the no integration product) = $149
If a client asks about how the Accelerate retention features and ‘Rescue Lost Customers’ in Frederick work together what would you say?
After the Accelerate retention emails go out you can set Frederick to reach out a month or two later with a ‘Hail Mary’ offer.
A client asks you to tell them how the referral program in Frederick works. Name 2 of the 3 emails that are sent out.
Offers for new customers who have been referred, Ask customers to refer, Rewards for clients that generated referrals
How is Frederick integrated with MINDBODY?
Frederick syncs with your customer contacts, available services/classes, customer visit history and more allowing you to target your messaging.
Prospect calls in and they are looking to switch from MyZone and they are curious about the differences. What is one advantage to using FitMetrix over MyZone?
There are 3 primary differences
Other than showing a leaderboard on screen during class, name another way instructors can gamify the class when using HRT or EPT?
Intervals, team challenges, set specific zones, sprints