Freight 101
Cold Calling/ Objections
Buckets
P1 History
MISC.
100

T/F: Priority1 owns their own trucks. 

FALSE! Priority1 is non-asset based.

100

What is the goal of every cold call according to our CEO?

To qualify or disqualify as quickly as possible!

100

True or False: If ABC company is shipping 3 LTL's a month, I set up a meeting and request 10-15 recent freight invoices. 

FALSE: I exchange contact information and ask when the next shipment is coming up. 

100

What is our CEO's full name?

Dan Berardi 

100

What is the most common size of flatbed?

48'

200

What is the name of our Proprietary TMS?

CABO

200

What does MVPCC stand for?

Mode, Volume, Product, Contacts, competition




200

Value or Fast: ABC company ships 2 truckloads a week. 

Value: Customer ships more than one a week.

200

What year was Priority1 founded?

1995

200

What is our SaaS called?

Cabotage

300

What are the five basic or "common" modes that fall under truckload (TL) as part of the services offered by P1?

Dry van

Flatbed

Temp controlled (reefer)

Expedited

Drayage

300

When are 60% of all sales made?

After the 4th call.
300

ABC Company is shipping 4 truckloads a week and 6 LTL's a week. What do I do?

Set up a meeting, request 10-15 recent freight invoices, ask for next TRUCKLOAD. 

300

What year was our Proprietary TMS launched? (CABO)

2020

300

Who is our Director of Inside Sales? (full name)

Hunter Alford

400

What is the name of our parent now sister company?

Priority Wire and Cable

400
What is the correct objection rebuttal for "we are happy with ECHO logistics"

I can appreciate what you’re saying.ECHO logistics is a good company. That said, the majority of my clients didn’t change over to me because their current vendor was doing anything wrong, they were just a better fit for my company and what we offer. I’ve gone against (competitor name) many times and we are almost always able to help companies from a financial standpoint. I would like to get some time on your schedule to discuss further. Does (insert day) at (insert time) work for you?

400

ABC company is shipping 4 truckloads a week, but no LTL. What do I do?

Set up a meeting, request 10-15 recent freight invoices, ask for next load. 

400

What is our SVP's full name? 

Prentice O'Guinn

400

T/F: Estes, T-Force, and Saia are all examples of LTL carriers.

True!

500

What are Priority1's core values?


Personal courage

Respect

Integrity

Opportunity

Results

Inspiration

Trust

Yield

500

What question do we ask to verify if we are setting up a meeting with the right person?

Asking what the decision making process was

500

ABC Company is shipping 3 LTL's a week and 2 truckloads a month. What do I do?

Set up a meeting for LTL, request 10-15 recent freight invoices, ask for the next truckload. 

500

What are the three different sales channels at Priority1?

Inside Sales

Outside Sales

Agents


500

Name three of Priority1's competitors!

CH robinson

Echo

TQL