Fab-Vocab
Take'em To the Website
Always Be Closing
SEO, Now You Know
Can you just Google it?
100
This well-known strategy for building out a Google Ads account has been very effective for our clients and is at the core of how we structure a PPC account.
What is SKAGs or (SPAG of a shopping account)
100
100
This monthly service, not listed on Docusign, is quickly becoming one of our most profitable.
What is Email Marketing?
100
With the amount of growth we have seen as a company in the last year, LP has raised the price for some of our services. The price for 15 Hours of onsite SEO is $_______ .
What is $2,625?
100
A valuable tool that tracks and reports website traffic and data from all channels.
What is Google Analytics?
200
A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.( All Conv value/Cost)
What is Return on investment (ROI)?
200
Vincent’s Meat Market can be sent to clients interested in these services.
What is PPC, SEO, and Email Marketing? OMNICHANNEL PLUG (you're welcome Kellan)
200
Information submitted to QC about the sale and website, necessary for the Account Manager to begin building out the account effectively.
What are order notes?
200
Off Site work that builds site authority is NOT a component of SEO ___________.
What is consulting/ onsite?
200
This network can help you remarket to people while they are browsing their favorite websites.
What is a display network?
300
This measurement offers insight into how often a consumer clicks on your ad after it populates and helps us understand the effectiveness of a campaign.
What is Click-through Rate?
300
One of our most profitable services with the fastest ROI rate is Email Marketing. These case studies highlight the rapid growth our email marketing team can accomplish. (Possible 4 Answers, name two)
What is Julius K9, Vincent'S Meat Market, Parker Davis HVAC, and Gorilla Dog Beds?
300
In order to successfully onboard a Food/Drink Ecom site for PPC, these two requirements must be met.
What is a QCR and $1,500 ad spend?
300
It is the first place a search engine crawler looks when scanning a website.
What is Title Tag?
300
Google's rating of the quality and relevance of both your keywords and PPC ads, used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
What is Quality Score?
400
These are Google's three Keyword match types.
What is Broad Match, Phrase Match and Exact Match?
400
An omnichannel approach to digital marketing is the key to long-term strategy and success for any brand. Several case studies on our site highlight the benefits of partnering for multiple services. (Name two)
What is Little Obsessed, Vincent's Meat Market, EZ Snap Covers, Fusion Teas, Window Well Supply Corporation, and Lindley General Store?
400
This popular website platform known for their racy 2000's commercial unfortunately is unable to track ecom conversions, which makes it a no-go for PPC Ecom.
What is GoDaddy.com?
400
This is the first step to any SEO project that helps the AM determine what the highest priority for the site's optimization will be.
What is the Tech Audit?
400
This defines how much credit to give to the clicks that lead up to a conversion.
What is Attribution model?
BONUS - Which Attribution model does LP typically use?
500
This metric estimates how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank.
What is lost absolute top impression share (Rank)?
500
This Retail and Apparel case study was closed by nonother than our very own Kyle Benson.
What is Suits Outlets?
500
A company selling B2B products or services could be a good fit for all of our services except for ___________ service.
What is Paid Social?
BONUS (150)- why?
500
This SEO service includes up to four onsite blogs and 8 offsite blogs as deliverables.
what are National SEO Campaigns?
500
The percentage of the times your ad showed up compared to the number of times it was eligible to show up
What is search impression share?
600
This is how often your ad (or the ad of another advertiser, depending on which row you're viewing) was shown at the top of the page in search results.
What is “Top of page rate”?
600
During our partnership, this client has increased their ad spend by over $900,000.
what is Hey Duse Shoes?
600
These are four services that require approval from QC or an Opportunity 100% of the time and cant be closed on the sales floor regardless of industry and/or ad spend. (4 answers)
What is Paid Social, Amazon, Email Marketing, and Advanced/ecom Website?
600
Hyperlinks from authoritative domains that can greatly improve your ranking and authority with Google.
What are Backlinks?
600
Your Bid x Quality Score
What is ad rank?