Audience & Purpose
the purpose of the text
-inform
-promote
-persuade
The tone of the text
passionate and fervent
the type of imagery found in this text
-visual imagery
-gustatorial
where is onomatopoeia present within the text?
"snap"
the primary audience of the text
chocolates and chocolate lovers
Find some words or phrases that support the tone
" roast the beans to develop their rich flavor"
"tempered chocolate will have a lovely shine"
"the true art of chocolate making"
give examples of the imagery present
"intense flavor unique to our chocolate"
"we grind the beans...to this smooth paste"
two bond examples:
"we believe"
"we harvest"
when is Ms Mirna, Joy and Carlos birthday?
carlos-dec
ms Mirna-april 4
JOY-april 8 2012
The secondary audiences of the text
targets the public, especially those with a sweet tooth in hopes of reaching the largest group of people possible to sell the bars to
what effect will the tone have on the reader
The language used persuade the readers into buying the chocolate
what effect does will the imagery have on the reader?
it enable readers to visualize the texture of the chocolate that is being made and convince them to buy the chocolate
why did the author use "using the finest organically grown trinitario" and "crioloo cocoa beans"?
the author used it since it illustrates the high standard of the manufacturing company through the use of glittering generality.
What is the layout of this text?
split into two sections, the first section consists of two paragraphs, an introductory paragraph that grabs the attention of the audience, and another paragraph with the subheading WITH CARE" that outlines the process of harvesting and fermentation cocoa beans.
Why was this chosen as the purpose? (give a reason & example)
The company explains how they produce chocolate from two different types of organically grown cocoa beans through step-by-step instructions...
why is the phrase "the true art of chocolate making" used as diction?
the author refers to the process as an art that requires techniques and expertise
Write a Conclusion paragraph!
In conclusion, within the advertisement the author has used stylistic devices, imagery, and a fervent and passionate tone to address the intended audience and convey to them the purpose of the text. The use of figurative language gave the text a story-like feel and enabled readers to visualize how the chocolate making method, and the layout supported the language as it made it easy for the audience to understand through the short attention grabbing paragraphs and succinct points.
Evidence and why was jargon used in the text
the author uses jargon related to chocolate making such as "cocoa pods" or "chonched" to depict the high quality chocolate manufacturing process.
what does the simple format signify?
it communicates the purpose of the text to the audience in an effective and concise matter
Why is this the primary audience (give reasoning & evidence)
The text directly showcases the process of producing and manufacturing chocolate (rich flavor) attracting chocolate lovers
write a tone/diction paragraph!
The author uses a passionate and fervent tone throughout the text. This is evident in the text "roast the beans to develop their rich flavor" and "tempered chocolate will have a lovely shine." The language and words used such as lovely and rich' signifies the passion the author has for chocolate and it is used to persuade the audience to buy their brand's chocolate bars. Additionally, in the diction "the true art of chocolate making" the author refers to the process as an art that requires technique and expertise. The language used helps to persuade the readers into buying their product.
Write a imagery paragraph!
Several forms of imagery are also employed in the text such as gustatorial imagery "intense flavor unique to our chocolate," as well as visual. imagery "we grind the beans.. to this smooth paste" to enable readers to visualize the texture of the chocolate that is being made and convince them to buy their chocolate. The language used helps to persuade the readers into buying their product.
Write a stylistic paragraph;)
In the advertisement, different techniques and devices are used to address the intended audience such as stylistic devices. The author uses jargon related to chocolate making such as "cocoa pods" Or "chonched" to depict the high-quality chocolate manufacturing process. The utilization of the propaganda technique, bond, in the diction "we believe" and "we harvest." allows the readers to feel involved and included in the process. The author also states *using the finest organically grown Trinitario and Crioloo cocoa beans" which further illustrates the high standard of the manufacturing company through the use of glittering generality. Additionally, onomatopoeia is present within the text "snap" which as stated by the author signifies a high grade chocolate bar.
write a structure paragraph
The layout of the text is split into two sections, the first section consists of two paragraphs, an introductory paragraph that grabs the attention of the audience, and another paragraph with the subheading WITH CARE" that outlines the process of harvesting and fermentation cocoa beans. The second section comprises 6 bullet points that follow a recipe-like structure. The simple format of the advertisement communicates the purpose of the text to the audience in an effective and concise manner.