Ravenue Metrics
This tracks total sales last quarter.
What is revenue? Lagging
Number of people who visited your website last week.
What is website traffic? Leading
Number of hours logged on client work this week.
What is billable hours? Leading
How many new clients you onboarded this month.
What is client onboarding? Leading
Helps predict future outcomes.
What is a leading indicator?
The number of proposals sent to leads this month.
What is proposals sent? Leading
Percentage of email subscribers who opened your last email.
What is open rate? Leading
How many team check-ins you’ve held this month.
What are team meetings? Leading
Number of support tickets opened this week.
What is support requests? Leading
Tells you what already happened.
What is a lagging indicator?
Your average sale value per client.
What is average order value? Lagging
Number of leads captured from a landing page.
What is lead conversion? Leading
Number of new hires made this quarter.
What is headcount growth? Leading
Number of unresolved customer complaints.
What is open complaints? Leading
"Sales Calls Booked" is an example of this.
What is a leading indicator?
Number of consultations booked this month.
What is discovery calls or sales calls booked? Leading
Percentage of leads who became paying customers.
What is sales conversion rate? Lagging
Employee satisfaction score on annual survey.
What is employee engagement? Lagging
Client satisfaction score from a post-project survey.
What is customer satisfaction score (CSAT)? Lagging
"Monthly Revenue" is an example of this.
What is a lagging indicator?
This shows profit after expenses.
What is net profit? Lagging
Total marketing ROI at the end of a campaign.
What is return on investment (ROI)? Lagging
Percentage of employees who left in the past year.
What is turnover rate? Lagging
Percentage of returning clients over 12 months.
What is client retention rate? Lagging
Helps you adjust course before problems occur.
What is proactive decision-making?