True or False
Marketing Allowance Programs provide dealers with advertising funds up front
True, monthly claims are not required
My dealer has asked for additional co-op documentation, what should I do?
The Co-op team provides documentation based on OEM Guidelines, if there has been an update to the guidelines please forward those to us.
Does Fuel Co-op submit pre-approvals for dealer provided creatives?
No, please make sure your dealer has done this prior to providing it to Fuel.
Co-op programs and Marketing Allowance programs are the same
False, Marketing Allowance programs do not require monthly claims
If a dealer wants to sign up "Ashley's Ford Subaru" is this account co-op compliant?
No, OEMs do not allow competing makes.
Does Fuel Co-op submit pre-approvals for Fuel creatives created by our awesome video team?
We sure do! This is an excellent opportunity to brag about the many great designs we have available. Co-op pre-approval is included.
The Co-op team submits claims on behalf of the dealer
False. The Co-op team does not currently submit claims on behalf of the dealer.
What is CDJRs reimbursement percentage?
100%
When can my dealer expect co-op documents to be sent out?
The last week of the following month that the ad ran. For example: January’s co-op documents will be sent out by the end of February.
The Co-op Eligibility Guide is the best resource to see reimbursement amounts and what OEMs are co-op eligible
True
My dealer’s claim was denied, what should I do?
Please reach out to fuelco-op@cars.com with claim ID# and we’ll work with the agency that issued the denial to provide updated documentation for the dealer.
Can a portion of the creative be compliant and still receive full reimbursement?
No. If only some creative is compliant by choice, a broken out statement by video will be supplied and they will not receive reimbursement for the non-compliant ad(s). The dealer must also acknowledge in writing that they are aware they will not be reimbursed for the non-compliant ad(s).
One of the most common co-op compliance issues is due to missing Sales Event Logos
True
50%
Which two OEMs are the only ones that allow the platform fee (or at least a portion of the fee) to be reimbursed?
Mazda and VW