Northwestern Mutual
Acronyms
Phoning
Prospecting
100

This is the full name of the man who created the NM activity and business building system and ratios.

Al Granum

100

NMC 

Northwestern Mutual Chicago 

100

Name or word used for the number of times you pick up the phone and attempt to contact someone.

Dials

100

Prospecting is____.

Phase in the sales cycle where you put processes and techniques in place to find connections between your existing clients and other prospective clients

200

The year Northwestern Mutual was founded

1857

200

FR

Financial Representative 

200

Number of dials you have to complete per workday

40

200

The percentage of referrals that are going to come from FF and close meetings.

75%

300

The average relationship length (in years), between a NM rep and client.

27

300

DI 

Disability Insurance 

300

The number of times you should try to overcome objections on the phone

3

300

One prospecting question used to help people think of people they know

If you were going to start a business, who are the two people that you would want as your business partners?

If you could only invite two other couples over for one final dinner, who would they be?

If you were going golfing, who are the three other people you would want in your foursome?

Who do you know that recently got married?

Who do you know that recently had a baby?

Who’s the most successful person you know?

Who’s the best saver you know?

Who’s the most successful business owner you know?

Who do you know that doesn’t need what I do?

Our office is constantly growing, who do you know that you could see doing my job?

400

As a mutual company, we don't have shareholders-we report to our_______.

Policyholders

400

LTC

Long term care insurance 

400

The person who referred you to someone is called the____

Nominator 

400

The 3-step promotion process

1. Describe how you will introduce yourself 

2. Ask for the introduction 

3. Express the importance of being nominated

500

Name of our Chief Executive Officer

John Schlifske

500

QS 

Qualified Suspects 

500

One common objection people get on the phone

- Working with someone already

- What do you do? What is this about?

- Not Interested

- Too Busy/Don’t Have Time

- Don’t want to waste your time

- Just send me something

- Can’t get the appointment & call back in the future

500

4 major topics covered in a prospecting meeting

1. Explain why you are in the business (tell your story) 

2. Explain what we do as a company

3. Explain how we grow our business in the financial planning world (only 2 ways)

4. Look for their help on introducing you to 10-20 people