Glu History
This South Bay city used to be home to Crowdstar's office.
What is Burlingame?
This is the most common technique to check how usable your interface is from the human center design framework.
What is usability testing?
This concept refers to the way sensory information is organized, interpreted, and consciously experienced. It involves both bottom-up and top-down processing.
What is perception?
This vendor is based in Germany and helps us with playtesting.
Who is Playtest Cloud?
This statistics term refers to every member in a group.
What is a population?
This celebrity inspired game, first released in 2014, was one of Glu's most popular games.
What is Kim Kardashian: Hollywood?
This is a written quantitative method of gathering information from a sample of people, traditionally with the intention of generalizing the results to a larger population.
What is a survey?
This concept relates to the amount of information that working memory can hold at one time. Too much of this can make it hard for players to remember important information.
What is cognitive load?
This vendor shares a name with a common research method involving speaking with your players.
Who is UserInterviews?
This letter usually denoted a sample size.
What is n?
She was the first user researcher at Glu.
Who is Sarah Romoslawski?
This tool uses storytelling and visuals to illustrate or map the relationship a player has with a game over a period of time.
What is a journey map?
This is the author of The Gamer's Brain.
Who is Celia Hodent?
This vendor helps us with ad hoc projects. They are a great help with focus groups and printing pretty player profile booklets.
Who is NRG (National Research Group)?
This type of value is typically set to .05 and sometimes .01 in medical research.
What is a p-value?
This was DSA's previous internal name.
What is Project Castle?
This is the process of evaluating your competitors' companies, products, and marketing strategies.
What is competitive analysis?
This principle is associated with late 19th and early 20th century architecture and industrial design in general, and it means the shape of a building or object should primarily relate to its intended function or purpose. In gaming, it is useful when thinking about icons.
What is form follows function?
These were some of Dynata's previous names. (Name 1)
What are Samplify, Peanutlabs, Research Now SSI?
This lettered score/value, in relation to populations, indicates how far and in what direction that item deviates from its distribution’s mean, expressed in units of its distribution’s standard deviation.
What is a z score/value?
Nick Earl became CEO in this year.
What is 2016?
This is a usability evaluation method in which one or more evaluators work through a series of tasks and ask a set of questions from the perspective of the user. The focus of this is on understanding the system's learnability for new or infrequent users.
What is a cognitive walkthrough?
This motivational theory links personality, human motivation, and optimal functioning. It posits that there are two main types of motivation—intrinsic and extrinsic—and that both are powerful forces in shaping who we are and how we behave.
What is self determination theory?
This vendor is helping us with surveying in APAC countries. They are currently being onboarded.
Who is DataSpring?
This type of analysis is a multivariate method which aims to classify a sample of subjects (or objects) on the basis of a set of measured variables into a number of different groups such that similar subjects are placed in the same group. This analysis has been relevant for Design Home's profiles.
What is a cluster analysis?