Planning
Database used to gather detailed demographic and household spending reports
What is 4 A's Buddy?
What you do in order to determine how fast or slow your campaign is spending its budget
What is Pacing?
Geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company
What is Designated Market Area (DMA)?
Controls over 90% of search engine market share
What is Google?
DOOH, CPV, CPA
What is Digital Out Of Home, Cost Per View, Cost Per Action/Acquisition?
Provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits and more
What is Simmons OneView?
Tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place
What is Facebook Business Manager?
Platform used to enter radio and television buys
What is MediaOcean?
Type of advertising that is placed on web pages that show results from search engine queries
What is Search Advertising?
SEO and content performance marketing platform
What is BrightEdge?
Client approved sheet that allows media to be purchased and tells agency departments details on campaign tactics in order to properly create and execute campaign
What is Client ATB?
Group of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data
What is an Ad Set?
Document that depicts an agreement made between the publisher and advertiser to run a campaign
What is an Insertion Order (IO)?
Ads that automatically adjust their size, appearance, & format to fit available ad spaces
What is responsive ads?
Where users can access and perform analytics and report all from one platform
What is DOMO?
Sheet used internally to direct each team on specific campaign details and goals. *Very important and should be filled correctly*
What is Internal ATB?
Type of ad template that pulls an image and ad copy from preset options to automatically create a unique ad, and optimizes to the best performing options
What is Dynamic Ad?
Process of evaluating and purchasing mediums to convey a brand’s message to its audience
What is Media Buying?
Algorithm used to determine how highly ads rank in sponsored results & how much the advertiser has to pay when ad is clicked
What is a Ad Rank?
Software, utilized heavily by our programmatic advertisers, that provides data for more efficient and productive ad purchases
What is Dataxu?
Conveys media plan information in a concise visualization including what we are buying, when we are buying it and how much
What is Media Flowchart?
Advertising format that combines multiple videos or images into a single ad
What is Carousel Ads?
The audience measurement systems that seek to determine the audience size and composition of television programming in the United States using a rating system
What is Nielsen Rating?
Ads that are shown to your target audience whenever they are surfing online; a way to grow your brand’s awareness online
What is Display Ads?
When did modern day programmatic advertising begin?
What is 2008?