Entrepreneurial Characteristics
Even if I lose all of my savings I will still open my business
risk taker
Using the expertise of a business consultant from the Business Development Bank of Canada to create a marketing plan is an example of
Research skill
McDonalds is open 24/7
convenience
The two Cs of marketing
consumer and competitor
The type of research that allows you to discover what type of product consumers want, and how many would actually buy it.
consumer research
I wonder what hashtags are trending today? What are young people buying?
curious
Planning the day to allow time to meet with employees and motivate them to sell more product
Management skills
Mercedes Benz has certain features that prevent theft
safety and security
The four Ps of Marketing
product, price, place, promotion
Information that marketing research professionals collect to provide first hand, specific data useful to a specific problem or question.
primary data
I'm thinking of creating a different type of potato chip with multicultural flavours to appeal to more Canadians.
imaginative
Ensuring that customers are satisfied with their service and that they feel the business is trustworthy enough to recommend to family and friends
relationship skill
The t-shirt is made from material that prevents the colour from fading overtime
durability
The name that is used consistently to distinguish a product from the competitors
brand name
Research that has been previously collected by others and is available to those that can find it.
secondary data
Even though I didn't get the bank loan, I will not be deterred and will find another source of investment.
persistent
Communicating a venture idea and selling its benefits to a bank loan officer to secure a loan to help finance a start-up
Language skill
Tim Hortons will produce your drink exactly how you like it.
personalization
Which of the four Ps is being described? The distribution channel
place
The gathering of data to answer questions relevant to the marketing of specific products or services, and the interpretation of that data to help market these products and services more effectively.
marketing research
I am very good at convincing others of my good ideas. I believe I will be successful.
self-confident
Making something new from an invention is called
innovation
This drink has zero calories
Weight management
Which of the four Ps; coupons, contests, special events
promotion
A set of questions carefully planned to obtain information about a specific concern.
survey