Show:
Marketing Information Management
PRODUCT/SERVICE MANAGEMEMENT
Channel Management (Distribution)
Pricing/Financing
Promotion/Selling
100
This is another name for Marketing Information Management
What is Market Research?
100
Developing & designing new ________, _______ or packages
What is New Products, Services
100
So customers can get the products they want at the right ______ at the right ______
What is place and time?
100
Getting the money that is necessary to pay for the operation of a business and deciding whether or not to offer credit to customers
What is Financing?
100
Planned, personalized communication intended to influence purchase decisions and ensure satisfaction
What is Selling?
200
Good business and _________ __________ rely on good information about customers, trends and competing products
What is Marketing Decisions?
200
WHERE COMPANIES GET THE INFORMATION
What is Marketing Research?
200
The management of materials through an organization, from raw materials through to finished goods
What is Logistics?
200
Determining how much to charge for goods and services in order to make a profit.
What is pricing?
200
Direct Mail TV Radio Print Billboard Internet Are all examples of ________
What is Advertising?
300
GOOD RESEARCH = GOOD _________
What is decisions?
300
What a company does with the information before they develop or change a product
What is Gather and Analyze?
300
Combines two or more transportation modes to maximize the advantage of each
What is Intermodal Transportation?
300
As demand increases...Price does this
What is rises (or increases)
300
The effort to inform, persuade or remind potential customers about a business’s products or service
What is a Promotion?
400
A group of people who are questioned to provide information on research issues
What is Focus Group?
400
All the different products that a company makes or sells
What is Product Mix?
400
E-Commerce E-Marketplace E-Tailing
What is Distribution via the Internet?
400
The name for the shares a company sells
What is Stock?
400
A promotion creates _______ and increases _______.
What is demand and awareness?
500
The instrument used to gather information on a research issue
What is a Questionaire?
500
Obtaining, developing, maintaining and improving a product or a product mix in response to _________ opportunities
What is Market?
500
The process of controlling costs during the buying and storing of materials and products for ordering, shipping, handling and storage
What is Inventory Control?
500
Companies offer credits cards to consumers to give them more of these
What is Payment Options?
500
Selling: Provides customers with the goods and services they want _________ purchase decisions _________ future business opportunities
What is Influences and Enhances?