Show:
Starts
With A "P"
Name that funciton
Words to Know
Channels of distribution
Networks
100
This function helps determine how much to charge for a product/service.
What is Pricing?
100

James sells sports drinks. He builds relationships by making it a priority to attend events of his biggest customers.

What is Selling

100
The process of creating, promotiong and presenting a products or service to meet the wants and needs of consumers.

What is marketing?

100

a product/service is distributed from producer to consumer 

What is direct channel?

100
Consists of TV, radio and internet

What is Mass media

200
Television and Radio commercials are a form of this function.
What is Promotion?
200

James charges $1.79 to $2.50 for his product.

What is Pricing?

200

a specific group of consumers at which a company aims its products and services.

What is Target market?

200

a product is easily accessible and widely available for purchase.

What is extensive distribution?

200

Sports that are funded by schools but do not provide a return on investment

What is nonrevenue sports?

300
Marketing research helps companies determine customers needs and wants through this function.
What is Product/Service Management?
300

James borrowed money from his brother and got a small business loan from his bank.

What is Financing?

300

**DAILY DOUBLE** Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.

What is Marketing concept?

300

distribution is chosen carefully with an element of prestige

What is Selective distribution?

300

an organization of independent businesses formed to control production, pricing and marketing of a product.

What is cartel?

400

***DAILY DOUBLE****** The 4 P's of the Marketing Mix include.

What is Product, Place, Price and Promotion

400

James studied competitor's products and conducted surveys prior to marketing his product.

What is Marketing Information Management?

400

The process of dividing a broad consumers or business market into sub groups based on shared characteristics.

What is Market segmentation?

400

distribution involves channel members 

What is Indirect distribution?

400

cable and satellite distributor

What is multichannel video programming distributor?

500
This function is used to improve a company's public image.
What is Promotion?
500

James has enhanced the taste and quality of his drink. It does not contain any artificial ingredients.

What is Product/Service Management?

500

the abbreviation SWOT represents

What are Strengths, Weaknesses, Opportunities and Threats?

500

channel member aka

What is intermediary?

500

controls the marketing mix and governs the distribution of professional sports games

What is league agreement?