Individual Donors
Technology
Nonprofit Industry
Fund Development Planning
100

The largest source of charitable giving came from this group, which gave 69% of all total giving.

Individuals

100

This fundraising strategy allows groups of people to raise money (typically with smaller amounts) to support projects.

Crowdfunding

100

According to the National Center of Nonprofits, there are more than 1.5 registered of these in the United States.

501c3 organizations

100

This document, which supports your organization's strategic plan, provides the framework for your development program and outlines the goals, strategies, and tactics that you will use (and the individuals who will execute them) to achieve your organization's revenue goals.

Fund development plan

200
Americans from this state donate the largest percentage of their income.

Utah

200

Since the pandemic started, this has grown by 21%.

Online giving

200

Corporations are more likely to give when this goes up.

Stock market

200

Gifts secured, donor acquisition and donor retention rates are all examples of this (which should be included in your fund development plan).

Key performance indicators

300

This generation has given the most since the COVID pandemic began.

Millennials

300

79% of donors said that these were the most effective in helping them make a decision to give.

Online videos

300

In 2020, this percentage of nonprofits said that fundraising and development and volunteer programs were significantly impacted by the pandemic.

51%

300

This provides an organization with a high level view of the prospects needed in each donation level to meet fundraising goals.

A gift table (or gift pyramid)

400

Individual donors, especially those who are high net worth, are often influenced to give by these people.

Parents/family members

400

Worldwide, 56% of donors said that this platform inspired them to donate money.

Facebook

400

If nonprofits were a country, they would have the 5th largest of this in the world.

Economy

400

This formula is used to determine how much money is raised for each dollar spent on fundraising.

Return on investment

500

For donors of color, especially African-American donors, self-help and this are the strongest motivations for why they give.

Faith

500

90% of these are read within 3 minutes of being sent, which makes this one of the most effective ways you can reach your donors.

Text messages

500

48% of revenues for public nonprofit organizations comes from this.

Fees for programs, good and services?

500

Organizations that have a culture of this tend to be more successful in the implementation of their fund development plans.

Philanthropy