Getting Started online
Which tool helps you measure the success of your website?
a. KW Planner
b. Ad Gallery
c. Analytics
c. Analytics
What technology do search engines use to crawl websites?
a. Androids
b. Interns
c. Automatons
d. Bots
d. Bots
Which of the following is an example of a local search?
a. "bike shop near me"
b. "bike shop in UK"
c. "local bicycle shop"
d. bike shops
a. "bike shop near me"
What should your search ad have in order to promote more clicks?
a. A call to action
b. A catchy headline
c. A close-up photo
d. A social media link
a. A call to action
Which of the following can businesses achieve by using social media?
a. Attract new audiences
b. Build a good reputation with customers
c. Meet sales goals
d. Increase traffic to their website
a. Attract new audiences
What is a Key benefit of having an online presence for a business?
a. The ability to sell products directly to customers through social media
b. Being visible when people search for a business like yours
c. Sending users emails to update them on new products
d. Being able to offer new customers promotional discounts
b. Being visible when people search for a business like yours
Fill in the blank: Short strings of specific keywords with low search volume are called _____.
a. Long-hair keywords
b. Long-tail keywords
c. High-relevance keywords
d. Top-tail keywords
b. Long tail keywords
How can you improve a business's visibility to people located near you geographically?
a. Translate your website into at least two or more languages
b. Offer free phone support during business hours
c. Ensure you have good analytics on your site
d. Make sure your phone #, address & business hours are easy to find
d. Make sure your phone number, address & business hours are easy to find
When it comes to search ads, which description best describes "negative keywords"?
a. KWs with not association to your site
b. KWs with a poor search volume
c. KWs that are excluded from a campaign
d. KWs that are typed incorrectly
c. KWs that are excluded from a campaign
Which is an example of a social media goal?
a. Acquire genuine reviews on products
b. Drive more traffic to your store
c. Develop one-way communication with customers
d. Mimic your competition's approach
b. Drive more traffic to your store
How can Google Search Console help with understanding how effective your website has been at drawing in new customers?
a. It can help show whether you're using proper KWs in your content
b. It can recommend better page titles for you to use
c. It can recommend content that will drive more traffic to your site
a. It can help show whether you're using proper KWs in your content
b. It can recommend better page titles for you to use
What should be the first step of a structured SEO plan?
a. Identify ad budget
b. Buy analytics software
c. Setting up your presence on social media
d. Keyword Research
d. Keyword Research
Which of the following can help you gain visibility in the search engines?
a. Including your address on your Instagram account
b. Optimizing your site for desktop
c. Adding relevant content that highlights the location of your business
d. Adding a list of shops local to you on your website
c. Adding relevant content that highlights the location of your business
Which of the following is a benefit of using relevant ads and landing pages?
a. Increased cost for ad placements
b. Higher ad positions on the SERP
c. Higher cost per clicks on your ads
d. Ads that will ensure more purchases
b. Higher ad positions on the SERP
Which details should you look to include on a business profile page on social media?
a. Details about the CEO
b. Link to a local listing site you're on
c. Description of the business
d. Cost of products and services
c. Description of the business
Once your business is online, what opportunities can you take advantage of?
a. Selling your products or services straight from your website or app
b. Delivering targeted advertising to customers
c. Saving money on your heating bills
a. Selling your products or services straight from your website or app
b. Delivering targeted advertising to customers
Which of the following can help a search engine understand what your page is about?
a. The date it was published
b. The number of images used
c. The total number of words
d. The title tag
d. The title tag
When looking to attract a local audience, why is it important to optimize your website and content for mobile users?
a. Because local users tend to use their mobile devices when they're out of the house
b. Because mobiles will replace desktop computers
c. Because marketing for mobile is more cost effective
a. Because local users tend to use their mobile devices when they're out of the house
What can conversion tracking in search help you measure?
a. How many transactions are completed on your site overall
b. How many people click on your ad and end up browsing your site
c. How many people visiting your site from an ad end up completing a purchase
d. How many customers your ad has converted into brand ambassadors
c. How many people visiting your site from an ad end up completing a purchase
A robust social media plan includes which of the following?
a. A list of content that mimics competitor content
b. All of your online business goals
c. A long-term schedule identifying when to post content
d. A list of friends who can post on the accounts
c. A long-term schedule identifying when to post content
What is the purpose of the "see, think, do, care" framework?
a. to help determine a marketing strategy
b. to help a business understand the customer journey online
c. to help a business reach a global audience
b. to help a business understand the customer journey online
Which of the following page titles would be most suitable for a website page describing a store's return policy?
a. How to Send stuff back
b. [Company Name's] Return Policy
c. Return Policy
d. Company Policies
b. [Company Name's] Return Policy
Which 3 pieces of information are essential to include first in your local directory listing?
a. Business address, website, telephone number
b. Business name, business address, telephone number
c. Website, telephone number, email address
d. Business name, email address, website
b. Business name, business address, telephone number
Fill in the blank: If you use ____ keywords when building your search ads, minor variations, like plurals, can still trigger the ad
a. Phrase match
b. Exact match
c. Direct match
d. Close match
b. Exact match
What is the best way to put your social content in front of people who don't already follow you?
a. Increase your email marketing campaigns
b. Ask people to share your content to their networks
c. Use paid promotion to reach new audiences
d. Put links to your social on your website
c. Use paid promotion to reach new audiences