Social Media
Different marketing channels
Consumer decision making
Segmentation
Product concepts
100

Tool or service that uses the internet to facilitate conversations 

what is social media?

100

A set of interdependent organizations. 

what is marketing channel

100

a five step process customers use when buying goods and services 

what is consumer decision making?

100

people or organizations with needs and wants and the ability to purchase. 

what is market?

100

a product bought to satisfy an individual's wants and needs 

what is consumer products?

200

A subset E-commerce that involves the interaction of using social online media to assist online buying

What is social commerce?

200

form of distribution aimed at having a product available in every outlet

What is intensive?

200

result of an imbalance between actual and desired state. 

what is need recognition?

200

individuals or organization within a segment need to be similar 

what is homogenous within?

200

a relatively inexpensive item that merits little shopping effort 

what is convenience product?

300

Web page that functions as an interactive journal.

What is blog?
300

mixes elements of cooperation and competition between two partners

what is co-opetition?

300

group of brands, resulting from information search, from which a buyer can choose 

what is evoked set ?

300

segment must be large enough to warrant a special marketing mix 

what is critical mass?

300

all products that an organization sells 

what is a product mix?

400

Web sites that allow users to upload and distribute multimedia content like photos and videos

What is a media sharing site?

400

A channel's capacity to control the behavior of other channel members 

what is channel power?

400

pervasive, functional, learned and dynamic.

what is culture?

400

influences customers' wants and needs and determines their buying power 

what is income segmentation?

400

a group of closely-related product items 

what is a product line?

500

Allow marketers to have conversations with consumers.

integrated marketing communications

500

clash of goals and methods among the members of the distribution channel. 

what is channel conflict?

500

an enduring belief that a specific mode of conduct is personally or socially preferable to another mode of conduct. 

what is value?

500

market segmentation on the basis of personality, motives, lifestyles, and geodemographics. 

what is psychographic segmentation? 

500

the elements of a brand that cannot be spoken. 

what is brand mark?