Social Media
Tool or service that uses the internet to facilitate conversations
what is social media?
A set of interdependent organizations.
what is marketing channel
a five step process customers use when buying goods and services
what is consumer decision making?
people or organizations with needs and wants and the ability to purchase.
what is market?
a product bought to satisfy an individual's wants and needs
what is consumer products?
A subset E-commerce that involves the interaction of using social online media to assist online buying
What is social commerce?
form of distribution aimed at having a product available in every outlet
What is intensive?
result of an imbalance between actual and desired state.
what is need recognition?
individuals or organization within a segment need to be similar
what is homogenous within?
a relatively inexpensive item that merits little shopping effort
what is convenience product?
Web page that functions as an interactive journal.
mixes elements of cooperation and competition between two partners
what is co-opetition?
group of brands, resulting from information search, from which a buyer can choose
what is evoked set ?
segment must be large enough to warrant a special marketing mix
what is critical mass?
all products that an organization sells
what is a product mix?
Web sites that allow users to upload and distribute multimedia content like photos and videos
What is a media sharing site?
A channel's capacity to control the behavior of other channel members
what is channel power?
pervasive, functional, learned and dynamic.
what is culture?
influences customers' wants and needs and determines their buying power
what is income segmentation?
a group of closely-related product items
what is a product line?
Allow marketers to have conversations with consumers.
integrated marketing communications
clash of goals and methods among the members of the distribution channel.
what is channel conflict?
an enduring belief that a specific mode of conduct is personally or socially preferable to another mode of conduct.
what is value?
market segmentation on the basis of personality, motives, lifestyles, and geodemographics.
what is psychographic segmentation?
the elements of a brand that cannot be spoken.
what is brand mark?