Hyper-P
This is a marketing strategy that delivers messaging tailored to an individual student's unique needs, behaviors, or preferences
Hyper-Personalization
This is a technology designed to simulate human conversation using natural language, whether through text or voice
Conversation Agent
This is where Hyper-personalization will appear in Apply email campaigns
Email subject lines
Conversation Agents will be deployed directly to students through this marketing channel
SMS
This is a specific piece of individual-level data that is collected, stored, and used to tailor content for a unique user
Variable
This a is centralized library of institutional information that an AI chatbot accesses to provide accurate, real-time answers to the user
Knowledge Base
This is what will be created for every Apply campaign (to house the partner's conversation agent)
A new Apply landing page
This Conversation Agent data point will be regularly delivered to partners
Engagements
This variable is the most "hyper personalized" with more options for variability compared to the others
Fields of Study/Academic Interests/Majors
Enroll360's Conversation Agents are built on this company's AI technology and platform
OpenAI
Conversation Agents will be present in these Cultivate channels
Emails and Landing Page
In FY26 tests, this channel showed the most Conversation Agent engagement
SMS
So far in FY26, we've conducted this many hyper-personalization tests
More than 100
This is where a Conversation Agent does not source information from
The open internet
This campaign for every partner will be updated to include FY27 enhancements prior to FY27 launch
Apply
We are able to deliver this Conversation Agent data to partner's through a manual process (not standard, on an as needed basis)
Full length user conversations
This critical component of our partnerships is what makes hyper-personalization possible
Data!
This EAB team will be responsible for building and maintaining Conversation Agents
Conversation Agent Marketers (CAM)
This is where Hyper-personalization will appear in Cultivate campaigns
Dynamic Web Based Offers
A Conversation Agent can do these two general tasks when engaging with a user
Answer questions and guide next steps