21st-Century Entrepreneurs
Which entrepreneur built a clothing brand called Skims and became a billionaire through diversification beyond reality TV?
Kim Kardashian
Which company uses the slogan “Just Do It”?
Nike
What word means the money a business earns from selling goods or services?
Revenue
What company owns Instagram and WhatsApp?
Meta
Which fast-food brand’s logo has golden arches?
McDonald’s
What business concept explains how KSI and Logan Paul used their personal brands to create Prime Energy?
Brand extension/merging
When companies pay influencers to promote products on TikTok, what kind of marketing is that?
Influencer Marketing
The money left after paying all costs is called what?
Profit
When you buy a skin in Fortnite or Roblox, what kind of product is that?
Digital / virtual good
What fashion brand is known for its “three stripes” logo?
Adidas
The founder of Gymshark started selling fitness clothing from his garage at age 19. What type of growth is this an example of?
Internal Growth
When Starbucks posts aesthetic drinks and lifestyle images on Instagram, what are they building?
Brand Image
When Netflix charges one price for Standard and a higher price for Premium, what kind of pricing is that?
Tiered / price differentiation
When Amazon suggests products based on what you’ve searched for, what’s it using?
Data / algorithms
When Taylor Swift re-records her albums to own them, what business concept is she protecting?
Intellectual property / ownership rights
Emma Chamberlain expanded from YouTube into her new company. What is the new company called?
Chamberlain Coffee
McDonald’s releasing special meals named after BTS or Travis Scott is an example of what marketing strategy?
Celebrity endorsement / collaboration
What do we call money a business owes to others?
Liabilities / debt
What kind of innovation is it when companies release new versions of the same product each year (like iPhones)?
Incremental innovation
What video game teamed up with Marvel, Star Wars, etc. to host live virtual events that promoted all their brands at once?
Fortnite
When MrBeast reinvests profits into new ventures like chocolate bars and restaurants, what long-term strategy is he following?
Brand Expansion
When brands create limited-edition items that quickly sell out (like Supreme drops), what pricing idea are they using?
Scarcity / exclusivity marketing
A clothing brand invests profits into opening more stores. What is this called?
Business growth / reinvestment
When a business runs entirely online, like Shein or Spotify, what kind of business model is that?
E-commerce / digital business
When a brand like LEGO makes sets based on Harry Potter, Star Wars, and Friends, what business strategy are they using to attract fans from different franchises?
Brand Collab/Co-Branding