Where Did They Come From?
What report would you check to see how many users came to your site from organic search?
Traffic Acquisition report
What report shows you which pages were the most popular on your site?
Pages and Screens report
What’s the term for an action a user takes, like clicking a button or playing a video?
Event
What was the total number of purchasers in May 2025?
1.2K
What report tells you how many new users visited your site?
User Acquisition report or Acquisition Overview report
What does "Direct" traffic mean in the Traffic Acquisition report?
Visitors who typed in your URL directly
In GA4, what do we call the total time a user is actively looking at your site?
Engagement time
How many total "page_view" events were there yesterday?
5,617
If you want to see the number of units a particular product sold on the site, which report would you look at?
Ecommerce Purchases report
Where would you go to see the top countries where your users live?
Demographic Details report or User Overview report
How many new users came from organic social in June 2025?
301
How many total users scrolled on the site in August 2025?
33,593
What landing page had the 10th most key events in Feb 2025?
/shop/lifestyle/drinkware
Which item generated the 8th most revenue in Jan 2025?
Google Cloud Large Executive Journal
In Feb 2025, how many active users visited the site using a tablet?
762
What channel had the 2nd highest sesh count in Sep 2025?
Organic Search
How many views did the /shop/apparel page get between 6/1/25 and 7/31/25?
13,285
Where would you look to see which events happen most often on your website?
Events report
In Q2 of this year, what was the abandonment rate from "view product" to "add to cart"?
70.1
Was the engagement rate higher on Edge or Safari in September 2025?
Edge
In Q4 of 2024, how many returning users came to the site from Organic Video?
1
What’s the difference between a session and a user?
A user is a person, and a session is a single visit to the site (one user can have multiple sessions).
In Jan and Feb of 2025, how many views did the sale page have?
16,619
What % of active users that started a session, added something to their cart in Sep 2025?
11.3%
Which month had more active female users, March 2025 or April 2025?
April