This reporting section shows Events that took place within the last 30 minutes
What is Real-Time
When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?
Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
In this report, which of these is considered a "metric" in Google Analytics?
How many users were on mobile phones
You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up.
Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
Admin
You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google Analytics servers?
Which Explore report type would you use to customize metrics and dimensions in a table format?
Freeform
Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.
Google signals
Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data.
Which Analytics properties can export data to BigQuery?
Standard or Analytics 360 properties using GA4
In which of these scenarios would the Engagement overview report be useful if you're using Google Analytics for your website?
You're interested in seeing which pages on your site are getting the most traffic.
What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?
Analytics tag
You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. What do you set these as to make them important in GA4?
Conversions
What language of programming/stats can you use with the BigQuery export of your GA4 Data?
SQL
You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement.
Which section would you open in your Google Analytics property?
Explore
Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?
Data retention period
Because you've set up your web data stream, your website is already feeding data to your Google Analytics property.
You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable?
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
You have Ads Personalization enabled for your property, but want to exclude specific events.
What does this mean for the data for those events?
That data will only be used for measurement purposes
What do audience triggers allow you to do?
Create new events based on an audience rule being satisfied
Which of these configurations show a Google Analytics account's hierarchical structure?
Account > Property > Data stream
Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property?
Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app.
Which of these should you use for these insights?
You're currently using last-click attribution.
Which of these reports would let you see how first-click attribution would value channels and campaigns?
Model comparison
You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?
Linear