Alpha
What technique uses a famous person or character to vouch for the product?
Celebrity Endorsement
The technique when the commercial makes false or unproven claims about the product.
False Advertising
The technique when the commercial repeats slogans or statements that remain in the viewer’s mind.
Repetition
When a commercial is offering the viewer a chance to purchase the product that is not widely available.
Exclusivity
The technique when a commercial offers a prize as an incentive to purchase the product.
Giveaways & Contests
When commercials attempt to take your feelings about a topic Transfer and associate them with the product being sold.
Transfer
The technique of using music in an ad.
Sounds
The technique when an ad uses bright or muted colors.
Colors
The technique of using light and dark settings in an ad.
Lighting
The place where the ad takes place
The technique of how words impact the message of the ad.
Words
Tells the viewer that everyone else is using this product so they should too.
Bandwagon
Puts pressure on the viewer to try something or they will miss out.
Peer Pressure (Fear of Missing Out)
Purposeful use of words to convey emotion.
Loaded Words
When the commercial tries to use reason to convince the viewer.
Appeal to Logic (Logos)
When someone gives their “honest” review of the product.
Testimonial
When the commercial appeals to the ethics of the viewer and tries to convince them in the legitimacy of the claims.
Appeal to Ethics (Ethos)
When the commercial appeals to the emotions of the viewer.
Appeal to Emotion (Pathos)
What persuades, inform & entertains?
The purpose of media
(media)
What is the ability to think critically about the media people interact with daily?
Media Literacy
What is analyzing & evaluating the purpose of media works?
Critical Thinking
Broadcasting is an example of what?
Media
Publishing is an example of what?
Media
The internet is an example of what?
The media
Television, Youtube, Netflix, Radio, Live streaming are examples of what type of media?
Broadcasting