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Consumers are likely to remember good points made about a brand they favour and to forget good points made about competing brands
What is Selective retention?
Which generational group controls the highest percentage of disposable income in North America?
Who are the baby boomers?
All of the groups within a company are called the ________.
What is internal environment?
Type of costumers you should fire.
What are barnacles?
The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
What is the marketing environment?
A country with a(n) ________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.
What is subsistence?
In ________ research, the objective is to gather preliminary information that will help define the problem and suggest hypotheses.
What is exploratory?
The marketing management philosophy that holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering desired satisfactions more effectively and efficiently than competitors.
What is Marketing Concept?
The process by which people select, organize, and interpret information to form a meaningful picture of the world
What is perception?
In a SWOT analysis, which of the following refers to positive factors in the external environment?
What are strengths?
Companies opening stores in other countries are using ___________ as a growth strategy.
What is market development?
The stream of profits a customer will create over the life of his or her relationship to a business.
What is customer lifetime value?
Information that already exists somewhere, having been collected for another purpose
What is Secondary data?
Measures the profits generated by investments in marketing activities?
What is marketing ROI?
Th insurance company for your business is most likely what type of public?
What is financial public?
How many personal characteristics affect consumer behavior?
What is 5?
A major legislation created to regulate marketing activities in Canada is called the ________.
What is the Competition Act?
The four possible strategies that can be pursued for each SBU
What is building, holding, harvesting, and divesting?
Consumer organizations and environmental groups are examples of ________ publics.
What is citizen-action?
The second step of the marketing planning process is to ________.
What is to set company objectives and goals?
An increasing number of Canadian workers work out of their homes with technological conveniences such as personal computers, high-speed Internet access, and fax machines. These workers are referred to as the ________ market.
What is SOHO (Small office home office)?
The process of customer-driven marketing involves ________. (4 steps) In order please.
What is market segmentation, market targeting, differentiation, and positioning
Final step of the marketing research process
What is interpreting and reporting the findings?
Question mark, cows, stars and dogs.
What is BCG (Boston Consulting Group) matrix?
Four (4) psychological characteristics that affect consumer behavior (hint: not Maslow).
What are: motivation, perception, learning, and beliefs and attitude?