Game 2

Leprino

100

6%

Approximately what percentage of all the mild produced in the entire US does Leprino Foods buy for use in its cheese factories?

200

7

Within how many states in the US does Leprino own manufcturing operations?

300

Japan

What foreigh country buys the largest volume of Leprino whey products?

500

To cut off

What does the word "mozzarella" mean in Italian?

Cheese

100

Greece

On a per capita basis, what country eats the most cheese?

200

110%

What percentage of US milk production goes into making cheese?

300

pasta filata

What is the process of making mozzarella called?

400

The stomachs of mammals

The "active ingredient" that turns milk into cheese curds is called "rennet". Where does rennet come from?

500

water buffalo

What animal is traditional mozzarella cheese made from?

Consumer

100

We need to understand why our adjacent category strategy has not been successful and adjust accordingly. Evaluate the market for a "Hispanic-style" ribbon cheese for sale to retail shredders. Finish converting Nestle to "Super Duper" and use this product (as wellas Achieva) to take share from imitation cheese.

We've had limited success gaining share in adjacent categories (cheddar, jack, etc.) with pasta filata style offering. US consumers are increasingly preferring more adventurous and bold cheese flavors.