SELF AWARENESS
Identify 3 of your strengths that would be persuasive in an interview.
Anything relevant.
Examples:
Punctual, organized, hard worker, strong interpersonal skills, have knowledge in specific architectural programs, etc
How long should a resume be?
One page
What matters most to client audience members?
Seeing themselves in your stories
Fill in the blank: “_______ is a key element of emotional intelligence, providing the link between the self and others"
Empathy
What is a dilemma heard most often from marketing professionals?
the difficulty in pinpointing their clients’ experiences, problems, and interests
Name 3 weaknesses that redirect the interviewer back to your strengths.
Examples:
Self critical - relates back to being a hard worker
Limited experience with a specific program - but identify the program you do know
Difficulty asking questions - but want to learn
After an interview, what should you ALWAYS do?
Send a follow up thank you email or letter.
Why is it important to stand out and not sound like a typical marketing pitch?
Clients are in a fast paced setting and will lose interest quickly
What is an example of applying empathy to clients?
a design firm could advise their nonprofit clients about how to creatively integrate a fundraising and donor campaign within the planning and design schedule
or others similar to this scenario
Who is most responsible for the customers experience?
Marketers
How long should an objective statement be?
One sentence
True or False: Prior to an interview, I should have questions that relate to the position and background knowledge about the firm.
True
In a meeting/presentation, is it more important to speak about your company's services or to ask questions about the client's company? Why or why not?
Ask questions about the potential client;
It helps them recognize how you can adjust to meet their needs
What makes us better communicators, helping us to relate information in a way that best connects with the other person?
Cognitive Empathy
Should questions be structured with "we" pronouns or "you"? For example should you say “How are we doing on the project?” or “What keeps you up at night?”
You
What keeps you up at night?
What should a objective statement include?
Personal career goals; don't be cliche or vague
What should you include in a qualifications summary?
skills, experience, expertise, personal qualities
Fill in the black: Start with ____, not ___.
them; you
Finish the sentence: Employing empathy also allows a subtle shift in how...
the audience receives the information.
how can looking at past surveys be valuable?
they provide a valuable look at the pain points experienced by clients
How long should a qualifications summary be?
2-3 sentences
Fill in the blank: Make sure to add personal skills and achievements others may not have in order to
______ ____.
"Stand out"
What is; a composite profile of your buyer/client and their common aspirations, problems, and values
A Persona
Who expressed that “If you would persuade, appeal to interest and not to reason.”
Benjamin Franklin
According to the survey results from Mantis Research, what amount of participants have direct contact with their audience via surveys and phone conversations?
Only about one-third