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________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
What is positioning?
The new product development process usually ends with ________.
What is commercialization?
What determines the price ceiling of all goods and services?
What is demand (customer perception of value)?
________ refers to freedom from defects and consistency in delivering a targeted level of performance.
What is Conformance quality?
Company carefully integrates its many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands.
What is integrated marketing communication?
Second "I" in VISION
What is infectious?
2 broad categories products and services fall into.
Whare are consumers products and industrial products?
R-W-W in product testing
What are: Is it real?, Can we win?, Is it worth doing?
When a handful of company's control most of the market share what type of market structure is this?
What is oligopoly?
________ positioning involves meeting consumers' lower performance or quality requirements at a much lower price.
What is Less for much less?
How many consumer products are there?
What is 4?
When a company launch a lower price item to the product line or create a separate lower price brand
What is a low-price fighter brand?
In what stage of the product life-cycle do sales and profit start to decline?
What is maturity?
Occupation, education and religion falls under what type of segmentation?
What is demographic?
3 types of traditional media
What are: print, broadcast, and out-of-home?
How many strategies are there for managing new product development?
What is 3?
3 things that are changing marketing communications
What are: customers, marketing strategies, and digital technology?
How many requirements for effective segmentation?
What is 5?
Product form pricing and location-based pricing fall under what type of pricing strategy?
What is segmented pricing?
3 levels of products and services product planners need to consider
What are: core customer value, actual product, and augmented product?
Under a ________ product development approach, one company department works to complete its stage of the product development process before passing the new product along to the next department and stage.
What is sequential?
4 targeting strategies
What are undifferentiated (mass), differentiated (segmented) , concentrated (niche), and micromarketing (local/individual)?
Product attributes, branding, packaging, labelling and logos, and product support services
What is individual Product Decisions?
3 types of websites
What are: lead-generating (marketing), Ecommerce, brand community?
List the 5 product mix pricing strategies
What are: Product line pricing, Optional-product pricing, Captive-product pricing, By-product pricing, and Product bundle pricing?