Elements of Art
Color Theory
Logo and Signature
Principles of Design
Surprise
100

They can be straight, curved, angular, thick, thin, or organic.

Line

100

A color in its Purest form

Hue

100

A visual symbol or emblem that represents a company, brand, or organization.

Logo

100

German art school, active from 1919 to 1933, that profoundly influenced modern art, architecture, and design.

Bauhaus

100

What are the Primary Colors

Red, Yellow, Blue

200

Two-dimensional forms that are defined by an outline or border.

Shape

200

A colors relative lightness or Darkness

Value

200

Combines a wordmark and an icon, Burger King

Combination Mark

200

Two parts that match exactly

Symmetrical

200

what does RYB stand for

Red, Yellow, Blue

300

The way we perceive wavelengths of light, and can be categorized by hue, saturation, and luminance.

Color

300

Color+white

Tint

300

A collection of textures, images, and other elements that can be used to establish a design

Moodboard

300

The arrangement of opposite elements.

Contrast

300
A shape with no defined borders

Organic Shape

400

A form of visual communication that utilizes text, images, and other elements to effectively convey a message.

Graphic Design

400

Refers to the Vividness of a color.

Saturation

400

the process of establishing a unique identity for a product, company, or service, containing visual elements, messages, and overall perception.

Branding

400

Using contrasting elements and differences within a composition to ensure it remains engaging and attractive without becoming chaotic.

Variety

400

What is the Print Color Wheel

Cyan, Magenta, and Yellow

500

Creative work that's not copyrighted and free to use without permission

Public Domian

500

Color+Gray

Tone

500

A personalized mark that an artist create and uses to show ownership or authorship of a Work or Project

Signature

500

The way elements are arranged so that the image is seen as a whole and overall, creates a visually compelling composition.

Unity

500

The area around, between, and within a shape that helps create a sense of depth.

Space