Famous Campaigns
“I’m Lovin’ It” is the slogan of this brand.
What is McDonald’s?
This is the visual mark, symbol, or design used to identify a brand.
What is a logo?
The spacing between letters in a word.
What is kerning?
The group of customers most likely to buy your product.
What is a target audience?
These short videos or posts that often go viral.
What is a Reel (or TikTok)?
Apple’s 1984 Super Bowl commercial introduced this product.
What is the Macintosh computer?
This legal protection prevents others from copying a brand’s logo or name.
What is a trademark?
The official name for this symbol, "&".
What is ampersand?
This research method gathers opinions from small groups of people.
What is a focus group?
This metric counts how many people see an ad.
What are impressions?
The phase that was launched in the 1990s to promote the dairy industry.
What is “Got Milk?”
When customers stick with a brand over others, it’s called this.
What is brand loyalty?
Colors created by mixing a primary color with a secondary color next to it on the color wheel
What are tertiary colors?
This framework combines Strengths, Weaknesses, Opportunities, and Threats.
What is a SWOT analysis?
This social platform is especially known for professional networking.
What is LinkedIn?
“Share a Coke” replaced brand logos with these.
What are names?
Starbucks’ green siren logo is an example of this type of branding.
What is iconic branding (or brand symbol)?
The use of empty or open space in a layout.
What is white space (or negative space)?
This metric measures how many people click on a digital ad compared to how many saw it.
What is click-through rate (CTR)?
This type of ad follows users after they’ve already visited your website.
What is retargeting?
“Like a Girl” was a campaign by this brand.
What is Always?
This practice ensures that customers recognize and trust a company through repeated exposure to consistent brand elements.
What is brand recognition (or brand consistency)?
This principle refers to how well the elements of a design work together to create a complete, balanced whole.
What is unity (or harmony)?
The percentage of people who take a desired action after seeing a marketing message.
What is conversion rate?
A coordinated set of online ads, emails, and posts designed to achieve one goal.
What is a digital campaign?