GAME
This step helps create brand loyalty and encourages the customer to return.
What is Encourage the Sale?
55% of communication is in this form.
What is Non Verbal?
Leaders and Associates dynamically move in and out of conversation with customers and each other to support in making sales during this type of coverage.
What is Full Court Coverage?
This step helps us add value to the customer’s experience by offering things like customization to personalize the customers experience
What is Make Product Suggestions?
71% of customers expect this and 76% get frustrated when they don’t have it
What is personalization?
Leaders strategically place Associates in zones where they dynamically move in and out of conversation with customers and each other to support in making sales during this type of coverage.
What is Zone Coverage?
This step helps us ensure that our customers walk away with the product that they want and need
What is Attend to the Customer?
1 in 3 customers will abandon their purchase if they perceive checkout to take longer than this time frame.
What is 5 minutes?
This person always moves dynamically throughout the store and directs staff coverage to service traffic flow during zone coverage.
What is the MVP/Coach?
This step ensures the employee establishes a positive first impression and demonstrates that you are willing to help
What is Greet the customer?
A customer’s decision to purchase something goes from 10% to 67% when they decide to do this
What is Try Something On?
We always prioritize customers over this.
What is Tasks?
Don’t avoid making product/personalization suggestions based on these two things.
What is price point or like/dislike?
Customers are more likely to make a purchase when they have this.
What is something to compare against vs nothing at all. Because of this we should always give a customer two different of what to try on
In order to execute full court coverage an employee must always ensure they are facing this.
What is the Front Door?