2 Types of Leads
ASU and SSU
ASU SLA
48 hrs
What is AGF?
Ads Growth Formula
4 Steps of AGF / Onboarding sustainable success
1 - Set Objectives
2 - Get Ready
3 - Take Action
4 - Evaluate & Expand
Give at least 4 ways on how to get past the GK
1 - Treat the GK with Respect
2 - Introduce role
3 - Speak with Confidence
4 - Be Friendly
5 - Use the DM's First Name
6 - Be Honest
7 - Dont Pitch to the GK
8 - Ask to leave a voicemail
Why is FAB important in digital advertising?
1 - Cuts through the noise
2 - Focuses on customer needs
3 - Increases conversions
2 Types of Certification you will undergo
Build and Call
Give atleast 3 AF Drivers for Calls
1 - Security Verification
2 - Messaging and Data Sharing
3 - CSAT Survey Pitch
4 - Google's Brand Standards Met
5 - Call Recording Policy Met
The Scaled Onboarding Mission
Enable the first taste of sustainable success for new Google Ads customers
What is FAB?
Features
Advantage
Benefits
2 Teams under Onboarding
KSS (Kickstart Scaled) and KSC (Kickstart Connect)
AF driver for Build
Grammar and Spelling Mistakes